Now we come to the process of creating the all-important content for your Amazon Review site. You’ve chosen your products and researched the keywords. In this article, I’m going to discuss how to write your reviews.
Before I begin to outline the process of writing a review, it’s worth taking a moment to understand why a review site is such an effective affiliate model. Let’s face it – the purpose is still to sell products and make commissions – but with this format, you’re not overtly promoting a product. You’re positioning yourself on the side of the buyer and trying to help him with the buying process. A friendly advisor, rather than a pushy sales person. Your purpose is to be regarded as an unbiased and detached commentator and, with careful positioning, eventually a trusted authority in your niche.
Bear this overview in mind when you construct your content, and you’ll avoid coming across as too promotional.
The next point to consider is the format of your review.
There are several types of review site formats. You’ll see some where each product gets a few lines of description and maybe some kind of rating. Others will devote a whole page or more to an in-depth, product critique, covering every detail. Then there are those sites that just post comparison charts of the features of a list of products.
With an Amazon Review site, your content not only has to be informative and engaging for your visitors, it also has to be optimized for search engine rankings. That means you need to include as many of your keywords as makes sense within the review. The longer the review, the more long tail keywords it can naturally incorporate. And long reviews help your site’s performance in the rankings. Aim for a review length in the region of 1,000 to 2,000 words, containing a good spread of product keywords. You want to be sure your readers have enough information about the product to click straight through to the Amazon “buy” page.
Of course, many of them won’t bother to read the whole review, especially if they’ve already carried out some prior research. With that in mind, you should have several “call to action” links strategically placed throughout the review – not just one “buy it now” link right at the end.
One of the reasons I recommend featuring five products on your review site is that it makes it easier to create content. That’s important because as you’ll see when we come to discuss traffic building, creating additional and ongoing content is one of the pillars of successful niche site promotion.
With five separate products to write about, you should be able to put together enough material for future articles and other content as your site matures. You can help yourself further by selecting products with slight differences between them. That way, you can usually find ways to contrast the products with each other and highlight particular aspects.
Five products is also not too many to overwhelm your prospects. Too wide a selection will only be confusing for potential buyers.
Compose your review by researching material from the manufacture’s site, other sites featuring the product and from reviews left on Amazon and similar sites. Don’t simply copy what others have written. Rather, make a list of all the benefits mentioned about your product, the positive and negative comments left by users in the reviews, and any other feedback you can find. Then write them out in your own words. And don’t be afraid to throw in one or two negative comments, as long as they’re not deal-breakers. It all helps to position you as an unbiased reviewer.
You can see now, I trust, how choosing products with a good number of existing reviews can make the content creation task so much easier.
Some reviewers like to use a star system to rate their products, others prefer a list of benefits for each. That’s your preference, depending on the style you want to employ for your site. Just be sure it’s consistent throughout.
Try not to place any outbound links in your reviews, for instance to the manufacturer’s home page or sales page. As I said before, you need your visitors to go straight from your page to the Amazon page featuring the product, ready to buy.
As I’ve already emphasized, creating relevant and engaging ongoing content is an ongoing process throughout the life of your review site. It’s crucial in maintaining your site’s popularity in the search engine rankings. And that content will need to be promoted across social media sites, blogs and directories for maximum effect.
That’s all part of the overall process of link-building, and it’s where we at Hyaroo really excel. Not only can we set you up with the optimum Amazon Review site, complete with evergreen products and expertly-crafted reviews, we can also provide the services of your own, dedicated site assistant, focused on promoting your content and increasing your visitor numbers. Our partner service WeBuildLink.com are masters at link building – the continuous process of building links back to your site which is vital if you’re going to stay ahead of the competition.
With that team in your corner, all you’ll need to concern yourself with is planning how big and how fast you want your Amazon Review site empire to grow.
