WordPress, a cutting-edge publishing platform, brings the static nature of a website and the versatile and interactive characteristics of a blog under one roof. This frequently evolving software reunites the purpose of a website developer and a blogger in a very user-friendly manner. The multifaceted and highly impressive functionalities of WordPress have managed to reserve the attention and appreciation of considerably huge population. So it will be unfair to exemplify this software as a mere blogging platform. Instead, it deserves to be acknowledged as one stop shop solution for many present corporations, internet marketers and small business owners who aspire to climb the ladder of success through increasing market presence, effective customer connectivity and providing loyal service to the consumer.
Nowadays, WordPress is the most dynamic and highly preferred platform based on PHP and MySQL.This is what, which enables the WordPress users to create a wonderful blend of solid and visually attractive content. The most prominent feature of this software is search engine optimization. When the targeted site gets updated with useful information, contents or articles, WordPresss automatically create a keyword enriched URL which helps to draw a huge amount of traffic to the website. Likewise, this software also possesses the ability of generating a SEO compatible title for an article. Apparently, while searching for relevant information and database, consumers come across the site first which has a better SEO optimized article tile.
Theme
Wordpress is a versatile platform. Another remarkable advantage of using WordPress is the privilege of equipping the website with attractive eye catchy themes. It provides the option of using premium themes like Flexx, Genesis, Coda and iTeam to give an amazing overall look to the website. If the already available reserve of free themes fails to address the specific need of the user, the option of subscribing the gorgeous premium themes ward off the problem.
Plugins
The list of versatile features of WordPress can’t be completed without mentioning the importance and applicability of various plugins or applications. WordPress also brings the facility of incorporating several plugins to enhance the unique functionalities. Small business owners can benefit themselves by adding shopping cart plugins which can act as mini store to the end users. Web developers or designers can create and customize the plugins as per the usage requirement. While talking about all these applications, the name of Buddypress plugin can be emphasized. This plugin helps to create a section in the site which acts as a discussion forum among groups with various photos and videos in it. In short, this plugin offers a way of reviving the social networking skill. Moreover, the process of constructing this plugin is also quite easy.
Other important plugins to focus upon are the applications which enable the usage of WordPress as the basis of a membership site. Membership sites are the best place to share knowledge through eBooks, videos, PDFs, courses etc. In this context the name of Wishlist, Amember, MagicMembers, WP-Member or WPMU DEV can be recalled as the best plugins. So it can be said that WordPress serves as a multipurpose platform to a huge and diversified users. Whether marketers aim at increasing awareness or generating business leads, and common people simply looking for social networking, WordPress is the ultimate and versatile name to go for.
