Why is LinkedIn a goldmine for SaaS insights?
LI is a goldmine because SaaS founders share proven tactics, real experiences, and lessons that help others grow. Following the right voices gives you insider tips on software models, micro SaaS projects, and industry shifts that matter.
A few SaaS founders to follow on LinkedIn includes,
- Jason Lemkin: Built SaaStr, EchoSign, and scaled SaaStr Fund into a major SaaS investor.
- David Cancel: Created Drift, scaled customer-first SaaS growth
- Marc Lou: Launched micro SaaS, hit $65K monthly revenue in 2 years
In this guide, you will meet the best software-as-a-service founders to follow on LI, explore their lessons, and learn methods to discover even more.
Table of Contents
ToggleWhy Should You Follow These SaaS Founders on LinkedIn?
You should follow these SaaS founders for insights on growth, product, and funding. Here are 5 more reasons.
Founder Mindset
Many SaaS journeys are filled with setbacks, yet founders show how grit pays off. Jason Lemkin shares real traction battles from SaaStr that guide anyone building a lasting online business.
Social Media SaaS Growth Strategy
Platforms shape how SaaS gains attention, and founders reveal proven tactics. Danny Postma shows how TikTok and SEO fuel inbound marketing, improve user experience, and expand reach.
SaaS Product Insights
Learning from different software models and micro SaaS stories helps new founders build smarter. Marc Lou explains how fast launches and lean projects turn into real revenue.
Customer Focus
Growth depends on happy users, and SaaS leaders highlight this truth. David Cancel shares customer success stories from Drift, showing how strong teams retain users and build long-term trust.
SaaS Industry Updates
Staying ahead means tracking global changes in tech and business. Marc Benioff posts about AI and industry trends, explaining how these shifts reshape modern online business.
Top 11 SaaS Founders to Follow on LI at a Glance
We studied founder profiles, checked their content, and reviewed achievements to prepare this list of SaaS voices on LinkedIn.
The table shared founder names, the companies they built, and three quick lessons you can learn from each of them.
| Founder Name | Founder of | Things You Can Learn |
| Jason M. Lemkin | EchoSign, SaaStr, SaaStr Fund | SaaS Sales strategy, Product development, Venture capital |
| David Cancel | Drift | Customer success, Future of work, SaaS Innovation |
| Marc Benioff | Salesforce | AI vision, SaaS Industry transformation, Customer outcomes |
| Marc Lou | Micro SaaS projects, Startup Builder | Rapid shipping, SaaS Growth trends, Marketing consistency |
| Kyle Gawley | Gravity, Get Invited | MVP building, Indie hacking, Founder resilience |
| Charlie Clark | Liinks | SaaS Growth tactics, Solopreneur lessons, Lifestyle balance |
| Jacob Seeger | Faceless.video, Domno | SaaS milestones, Creative roots, Startup growth |
| Eliana Jordan | Beunderwater.com, Scubareputation.com | SaaS Bootstrapping, Technical skills, Build in public |
| Adam Pietrasiak | Screen Studio | SaaS Product growth, Technical expertise, Blogging insights |
| Mike Strives | Upvoty, CopyPaste Lab | SaaS framework, Startup pitfalls, Build in public |
| Steven Cravotta | Wordle!, Puff Count, Posted | SaaS growth, Business strategy, Founder journey |
List of 11 SaaS Founders to Follow on LinkedIn
These leaders share wisdom that makes the SaaS world stronger. Let’s explore their journeys and see what lessons they bring.
For General SaaS & Growth
#01. Jason M. Lemkin: Co-Founder of EchoSign
Jason M. Lemkin is a well-known SaaS founder and investor. He co-founded EchoSign, a digital signature product later acquired by Adobe. He also created SaaStr, the largest global SaaS community and annual event where founders learn and connect.
As the head of the SaaStr Fund, Jason has invested in many fast-growing SaaS startups, helping them secure capital and scale faster.
With his long experience, he teaches founders how to build products, raise venture capital, and grow with industry leaders.
Key Insights of His LI Posts
- Founder persistence: Jason urges founders to fight for traction and not quit too soon. Staying the course brings growth.
- Sales strategy: He explains how hiring strong sales leaders at the right time drives predictable and lasting revenue.
- Product development: Jason highlights the need for simple tools that solve real problems. Clarity helps SaaS companies win markets.
- Venture capital: He shows founders how to read investor signals. The right funding choice often defines long-term success.
- Community and leaders: SaaStr links founders with industry leaders worldwide. Shared lessons give startups guidance and faster progress.
#02. David Cancel: Founder of Drift
David Cancel is the founder of Drift, a company known for reshaping how businesses connect with customers.
On LinkedIn, he shares his thoughts on customer focus, leadership, and the role of technology in shaping the future. His lessons often mix practical advice with personal reflections, helping founders and teams grow smarter.
David also speaks about new ways of working, from remote culture to AI-driven tools, while staying true to customer-first values.
Key Insights of His LI Posts
- Customer-centricity: David stresses building products around customer pain points. Product development starts with listening closely to users.
- Future of work: He talks about remote work and how AI transforms sales, customer engagement, and even micro SaaS growth.
- Leadership: David uses inversion to solve problems. Breaking challenges into smaller parts makes leadership easier and smarter.
- Innovation: He urges founders to avoid consensus. Bold ideas often lead to true growth hacking and lasting innovation.
- Company culture: Healthy teams matter. David promotes collaboration, employee care, and a culture that inspires trust and belonging.
#03. Marc Benioff: Co-Founder and CEO of Salesforce
Marc Benioff is the Chair, CEO, and Co-Founder of Salesforce, one of the most influential companies in cloud computing.
Known as a pioneer in the tech world, he blends business growth with philanthropy, making Salesforce a Fortune 500 leader and a consistent name on innovation lists.
Also, Marc shares his vision of how Artificial Intelligence, data cloud, and digital labor will reshape industries on LI. His posts often highlight Salesforce products, customer success, and lessons from his talks with global leaders.
Key Insights of His LI Posts
- AI vision: Marc highlights Salesforce’s AI-powered CRM. He explains how AI plus Data Cloud improves customer results and drives success.
- Agentforce: He presents Agentforce as digital labor. The platform augments teams with data-driven tools that improve service and support.
- Innovation: Marc speaks of “Steve Jobs moments.” He reminds companies that adapting quickly to new tech sparks industry transformation.
- Human + AI: Collaboration is his focus. He shares how AI handles routine tasks while people focus on strategy and creativity.
- Customer success: Marc points to real client outcomes. Stories show how Salesforce users gain transformative growth with AI technology.
For Bootstrapping & Solopreneurs
#04. Marc Lou: Solopreneur and Startup Builder
Marc Lou is a solopreneur who went from zero to $65,000 per month in just two years.
After being fired in 2021, he turned setbacks into fuel, launching startups to create freedom.
On LinkedIn, he shares stories of rapid building, personal growth, and lessons from failures. His posts mix startup guidance with lifestyle reflections, giving readers both inspiration and insider information about living as a modern founder.
Key Insights of His LI Posts
- Startup speed: Marc values rapid shipping. He warns that perfection kills momentum and teaches best practices for fast product launches.
- Problem-solving: He builds tools to solve his own pain points. Personal use guides product design and fuels real growth trends.
- AI focus: Marc embraces AI in daily work. He calls it a must-have for solopreneurs aiming at future-ready success.
- Marketing: “Hit publish” is his mantra. Visibility creates traction, and sharing often delivers more reach than polished campaigns.
- Lifestyle: Marc spends on health and experiences. Sleep, habits, and balance keep his energy steady for startup challenges.
#05. Kyle Gawley: SaaS Developer and Founder of Gravity
Kyle Gawley is a software developer and entrepreneur who helps founders launch SaaS products faster. He built Gravity, a SaaS boilerplate that cuts development costs and speeds up product launches.
Before Gravity, Kyle co-founded Get Invited, a ticketing startup that generated over $5 million in sales.
Today, through his company Gravity Zero, he also offers CTO-as-a-Service, guiding early-stage startups with technical leadership. Kyle shares his journey as a founder, mentor, and indie hacker, mixing practical startup advice with personal lessons.
Key Insights of His LI Posts
- Startup building: Kyle explains how to create MVPs quickly. Speed and efficiency are the backbone of his development advice.
- Entrepreneurship: He shares founder lessons from wins and failures. His posts often explore pitching, pressure, and founder resilience.
- Indie hacking: Kyle favors sustainable business models. He encourages solopreneurs to grow slowly and stay independent.
- Mentorship: By guiding young students, he promotes entrepreneurship. His mentorship reflects his commitment to future founders.
- Lifestyle: Kyle shares his digital nomad life. Working remotely while exploring new places shapes his creative energy.
#06. Charlie Clark: Founder of Liinks
Charlie Clark is the founder of Liinks, a link-in-bio product that grew to $25K MRR within three years. Before building Liinks full-time, he worked as a Tech Lead at Squarespace and gained over 12 years of experience as a software engineer and creative coder.
Charlie shares his solopreneur journey, product updates, and lessons from building a sustainable business without outside funding through his LI posts.
Key Insights of His LI Posts
- Startup building: Charlie posts about growing Liinks, from redesigning onboarding to removing the free tier to cut spam.
- Growth strategies: He explains how cold outreach, product-led tactics, and data-driven choices fueled steady product adoption.
- Solopreneur life: Charlie reflects on the highs and lows of running Liinks alone, sharing real insights from daily founder work.
- Lifestyle balance: He promotes healthier work habits over hustle culture, highlighting the value of control without venture capital.
- Milestones: Updates celebrate Liinks joining “1% for the Planet,” showing his focus on both business success and global impact.
#07. Jacob Seeger: Co-Founder of Faceless.video
Jacob Seeger is a software developer, entrepreneur, and former recording artist. He co-founded Faceless.video, a content creation tool that grew to $1 million ARR in less than a year.
He also leads Domno, a marketing agency that works with major music labels like Sony and Universal.
Though, before entering the startup world, Jacob built a career as a recording artist with viral songs, sync placements, and live performances. On LinkedIn, he shares updates on product growth, music industry lessons, and his journey as a founder.
Key Insights of His LI Posts
- SaaS milestones: Jacob posts about Faceless.video crossing user milestones, from 50,000 signups to half a million users.
- Startup growth: He shows how bootstrapped products can scale quickly, offering lessons from his own founder journey.
- Creative roots: Jacob shares stories from his music career, blending art and business into his approach to software.
- Product building: He highlights tools he built, like Levelr and Cutdown, showing how he solves problems for creators.
- Community impact: Jacob reflects on volunteer work and mentorship, emphasizing purpose alongside professional achievements.
#08. Eliana Jordan: Founder of Beunderwater.com
Eliana Jordan is the founder of beunderwater.com, a platform for booking and comparing scuba diving trips and courses. She also built scubareputation.com, which shares pay insights for dive instructors.
However, before becoming a founder, Eliana worked as a scuba instructor and later trained as a web developer. Her LinkedIn posts show both her technical journey and her life as a solopreneur, balancing code, product growth, and dive industry knowledge.
Key Insights of Her LI Points
- Founder journey: Eliana shares how she bootstrapped four SaaS projects while teaching scuba full-time in different locations.
- Build in public: She documents progress and setbacks openly, from new launches to migration challenges with servers and tools.
- Technical growth: Her posts include tips from web development, covering Python, Django, NextJS, and payment integrations.
- Entrepreneurship lessons: Eliana reflects on mistakes like ignoring customer feedback and highlights the reality of solo building.
- Diving roots: Her background as a PADI instructor adds trust to her platforms, linking tech skills with real dive expertise.
For Sales & Marketing
#09. Adam Pietrasiak: Founder of Screen Studio
Adam Pietrasiak is a software engineer and the founder of Screen Studio, a tool that helps people make high-quality videos of digital products.
Based in Krakow, Poland, he designs through code and shares his journey with a #buildinpublic mindset.
Adam talks about product milestones, technical lessons, and his personal growth as a founder on LI. His updates mix startup progress, software tips, and insights from his blog.
Key Insights of His LI Posts
- Product growth: Adam posts milestones from Screen Studio. License sales, new features, and domain wins mark his journey.
- Build in public: He shares analytics and progress openly. Transparency invites feedback and builds trust with users.
- Technical posts: Adam writes about software development. Topics like Electron apps and React portals show his expertise.
- Community: He highlights Screen Studio’s mentions at events. Being featured at Figma and tech conferences boosts visibility.
- Blogging: Through pietrasiak.com, Adam shares personal lessons. His posts blend coding insights with founder reflections.
#10. Mike Strives: SaaS Founder and Educator
Mike Strives is a non-technical founder who has built and scaled SaaS products to seven figures.
Also, he created Upvoty, a user feedback tool that reached over $60,000 per month, and later started CopyPaste Lab, where he builds and acquires products using his own growth framework.
Moreover, he shares insights from his 10-year journey, guiding founders inside the startup ecosystem with real stories and practical advice. He also builds in public, showing both wins and mistakes to help others learn faster.
Key Insights of His LI Posts
- Entrepreneurial lessons: Mike shares what makes a founder great. Skills, focus, and mindset shape a business that lasts.
- SaaS framework: He explains a six-step path from idea to profit. MVP validation is the start of every journey.
- Startup pitfalls: Common errors get spotlighted. Mike urges persistence, user talks, and avoiding the trap of perfection.
- Build in public: By sharing milestones and struggles, he inspires founders to stay transparent and learn from real progress.
- Business growth: From pricing models to content strategy, Mike offers clear advice on scaling inside today’s startup ecosystem.
#11. Steven Cravotta: Founder of Posted
Steven Cravotta is an entrepreneur and app developer known for building viral products. He created Wordle!, a word game with over 30 million downloads, and later sold it in 2022.
Moreover, he also founded Puff Count, a health app that helped more than one million people quit vaping before being acquired.
Today, Steven runs Posted, a marketplace where creators compete to produce viral content for brands. On LinkedIn, he shares stories from his startup path, offering guidance to other founders.
Key Insights of His LI Posts
- App growth: Steven shows how Wordle! and Puff Count scaled quickly, with millions of downloads and strong recurring revenue.
- Founder journey: He shares lessons from starting apps in college to exiting companies, highlighting patience and persistence.
- Marketing: TikTok and Instagram are his go-to tools. He explains how short videos fuel viral organic growth.
- Business strategy: Steven advises on idea validation, product development, and outsourcing talent for faster scaling.
- Current focus: Through Posted, he helps brands win attention by running creator competitions that deliver fresh, viral campaigns.
How to Find More SaaS Founders on LinkedIn
You can find SaaS founders on LinkedIn in 3 simple ways: search smart keywords, filter by people, and engage with their shared content.
Method 01: Using LinkedIn Search
- Step 01: Type keywords like “SaaS,” “Founder,” or “Bootstrapped” into the search bar.
- Step 02: Click the People tab to see individuals instead of posts or companies.
- Step 03: Apply filters such as location or connections to refine the list.
Method 02: Using LinkedIn Sales Navigator
- Step 01: Use the Keywords filter to search for SaaS-related terms.
- Step 02: Avoid the broad “Computer Software” industry filter. Choose specific sectors like “Accounting” or “CRM.”
- Step 03: In the Accounts tab, search SaaS companies, then identify founders or co-founders inside those profiles.
Method 03: Outreach and Engagement
- Step 01: Like and comment thoughtfully on their posts to show real interest.
- Step 02: Send a personalized connection request after engagement.
- Step 03: Build rapport before pitching. Relationships first, sales later.
Sum Up
Start following these SaaS Founders to follow on LinkedIn and learn directly from their journeys. Read their posts, engage with their content, and apply the lessons to your own online business.
The next step is simple: connect, observe, and grow with proven insights that help you improve product, sales, and customer success every day.
