YouTube is now the go-to place where SaaS founders share lessons worth following. Video content is acknowledged as a top medium by 96% of viewers for improving product understanding. That makes YT videos a trusted source of answers in SaaS and tech.
Unlike books or long programs, YouTube videos feel fast, real, and practical. You can learn from proven software-as-as-service makers who share wins and mistakes. Some renowned SaaS founders sharing their insights on YouTube are:
- Dan Martell: Founded Clarity.fm, shares scaling and leadership tips.
- Rob Walling: Co-founded Drip, teaches bootstrapped SaaS growth strategies.
- Dharmesh Shah: Built Hubspot, provides SaaS insights and founders journey.
You don’t need to search for hours to find more YouTube channels. We’ve listed the top SaaS founders to follow on YouTube you should follow right now.
How We Picked These Founders
We picked founders with proven SaaS growth and clear teaching styles. Their videos share real lessons on sales, metrics, and business models.
Here are 10 criteria we followed
- Proven track record in SaaS growth and scaling.
- Share clear, simple lessons through video content.
- Cover SaaS sales, metrics, and business models.
- Show real SaaS revenue metrics and founder journeys.
- Explain SaaS pricing strategies with practical examples.
- Teach SaaS Growth Strategy through real startup stories.
- Highlight lessons from startup accelerators and programs.
- Cover B2B SaaS growth and customer success.
- Show the impact of AI in the SaaS universe.
- Stress the importance of a strong business model design.
Top SaaS Founders to Follow on YouTube List at a Glance
The table shares SaaS founders YT channel name, their founded tools, and quick lessons they provide.
| SaaS Founders Channel Name | SaaS Founders Name | Founded SaaS | What You Can Learn |
| @danmartell | Dan Martell | Clarity.fm | Scaling SaaSLeadershipFreedom |
| @MicroConf | Rob Walling | Drip, TinySeed | SaaS BootstrappingSaaS GrowthPositive Mindset |
| @TheBootstrappedFounder | Arvid Kahl | FeedbackPanda | SaaS BootstrappingAudience-first SaaSCalm work |
| @marc-lou | Marc Lou | ShipFast | Ship fastSaaS Solopreneur JourneyBuild in public |
| @SimonHoiberg | Simon Høiberg | FeedHive | AI toolsNo-code SaaS SaaS Market research |
| @TKKader | TK Kader | ToutApp | GTM strategySaaS Sales modelsSaaS ideas |
| @wearenocode | Christian Peverelli | WeAreNoCode | No-code SaaS AI SaaSSaaS Growth tips |
| @JonathanRintala | Jonathan Rintala | Univid | SaaS growthSaaS SalesSaaS Pricing |
| @NathanLatkawatch | Nathan Latka | Founderpath | SaaS metricsSaaS PricingGrowth tactics |
| @DharmeshSpot | Dharmesh Shah | HubSpot | Remote Team CultureSaaS productAI SaaS |
| @Saastr | Jason Lemkin | SaaStr | SaaS ScalingSaaS SalesSaaS Product fit |
| @JustinKanTV | Justin Kan | Twitch, Atrium | SaaS FundraisingSaaS GrowthBalance |
Top SaaS Founders to Follow on YouTube List
SaaS founders share real lessons on YT. Their videos help you learn growth, sales, and business models.
For Growth & Leadership
#01. Dan Martell
Dan Martell is the founder of SaaS Academy and a top voice in the SaaS world. After building and selling software companies, he now coaches founders on scaling faster, leading better, and building freedom. On YouTube, he shares simple, real lessons taken straight from his own journey.
Key Topics Covered
- Scaling SaaS Businesses: Shares growth systems, hiring tips, and ways to build teams that scale smoothly.
- Leadership and Management: Teaches team alignment, better meetings, and simple methods to improve efficiency.
- Fundraising and Exits: Explains how to raise capital, plan exits, and manage big money moves for SaaS growth.
Best Videos/Playlists to Start with
- “I Ranked the Best Businesses to Start Before 2026”
- “How to Build a Business That Runs Itself”
- “How to Grow Your Business SO Fast it Feels Like CHEATING”
Why Subscribe to Dan Martell
- Actionable Advice: Every video gives clear steps that founders can apply right away.
- Real-World Experience: His lessons come from building, selling, and coaching SaaS companies worldwide.
For Bootstrapped SaaS
#02. Rob Walling
Rob Walling runs MicroConf and co-founded TinySeed. He helps SaaS founders grow without outside money. His channel shows simple steps to build, scale, and run a software business. Many indie founders trust him because he shares real lessons from his own wins.
Key Topics Covered
- Idea Validation: Shows how to find good SaaS ideas, test them fast, and check if people will pay.
- Growth Strategies: Teaches ways to get first customers, grow sales, and move past stuck points.
- Founder Mindset: Talks about stress, burnout, and how to stay strong for the long run.
Best Videos/Playlists to Start with
- 6 Micro SaaS Side Hustles That Can Make an Extra $5k/month
- How to Start a SaaS Business with No Money
- I Grew This SaaS by 13% Every Month for 13 Months (Self-Funded SaaS)
Why Subscribe to Rob Walling
- Bootstrapped Focus: Learn how to grow a SaaS without big funding or venture capital.
- Proven Experience: He has built and sold SaaS companies and coached many founders.
#03. Arvid Kahl
Arvid Kahl is the founder of The Bootstrapped Founder channel. He teaches how to build software businesses without outside funding. After his own SaaS success with FeedbackPanda, he now shares honest lessons on starting calm, audience-first companies. Many indie founders follow him because his advice is simple and real.
Key Topics Covered
- Bootstrapping SaaS: Shows how to grow a software business step by step without raising money.
- Building in Public: Explains why sharing your founder journey helps build trust and stronger products.
- Audience First: Teaches how to find the right people and create products with them, not for them.
Best Videos/Playlists to Start with
- Find Problems in Communities to Build Your SaaS — TBF #155
- Product Development for Calm SaaS Businesses
- 5 Ways to Secure Your SaaS
Why Subscribe to Arvid Kahl
- Practical Steps: His tips are easy to use and come from real founder experience.
- Calm Approach: Learn how to build a business without stress, while keeping balance in life.
#04. Marc Lou
Marc Lou is a solo founder who shares his indie hacker journey on YouTube. He builds many small SaaS projects and shows the full process. His style is fast and open. He talks about wins, mistakes, and money numbers so people can learn what building in public really looks like.
Key Topics Covered
- Ship Fast Method: Shows how to build SaaS projects quickly, test ideas fast, and launch products with little delay.
- Building in Public: Shares real wins, losses, and numbers so founders see the honest side of starting up.
- Solopreneur Life: Talks about working alone, handling setbacks, and finding ways to keep moving forward.
Best Videos/Playlists to Start with
- I made these 10 SaaS (and earned $237,631)
- How to price a SaaS
- How I grew my SaaS to $4,000 MRR with cold emails (developer VLOG)
Why Subscribe to Marc Lou
- Transparent Content: He shows the full journey, including failures, so you get the truth of startup life.
- Practical Lessons: His videos give clear, simple steps on building, launching, and growing SaaS projects.
For AI/Low-code SaaS Growth
#05. Simon Høiberg
Simon Høiberg runs a channel that helps founders start and grow SaaS businesses. He focuses on building without outside money and shows how to use AI and No-Code tools. His video content is simple, direct, and filled with lessons from his own journey of scaling SaaS projects.
Key Topics Covered
- Bootstrapping SaaS: Shares steps to build and grow a SaaS business without funding, using smart systems and calm planning.
- AI and No-Code: Teaches how new tools can speed up product building, marketing, and Scaling SaaS faster.
- Market Research: Shows how to test ideas, find customer needs, and create products people truly want.
Best Videos/Playlists to Start with
- I’m Launching My 5th SaaS
- How I Generate +100 SaaS Ideas
- Launching a SaaS with Almost No Money
Why Subscribe to Simon Høiberg
- Growth Focus: Learn SaaS growth strategies from real examples that you can follow step by step.
- Practical Content: His video content gives clear tips for SaaS founders at every stage of building.
#06. TK Kader
TK Kader is a SaaS founder and coach who shares clear steps on building, scaling, and selling software companies. He built and sold his own SaaS before teaching others. His channel focuses on strategy first, not random growth hacking. Founders trust him because his lessons are tested in real SaaS growth.
Key Topics Covered
- Go-To-Market Strategy: Teaches how to find the right customers, craft clear messages, and use repeatable marketing strategies that work.
- SaaS Sales and Growth: Explains proven growth strategies, from idea stage to scale, and shows how to avoid common founder mistakes.
- Business Ideas: Shares frameworks to test and validate SaaS ideas fast, ensuring sustainable development before writing code.
Best Videos/Playlists to Start with
- Go-To-Market Launch Plan For A New SaaS Product
- SaaS Growth Strategy
- B2B Sales Funnel: 3 Strategies for Selling A SaaS Product
Why Subscribe to TK Kader
- Battle-Tested Lessons: Learn from a founder who built and sold SaaS and now coaches others on winning strategies.
- Strategic Focus: His videos go beyond growth hacking, teaching long-term systems and clear plans that bring results.
#07. Christian Peverelli
Christian Peverelli runs the WeAreNoCode YouTube Channel. He helps founders without tech skills build No Code SaaS businesses. His videos show how to use AI and no-code tools to turn ideas into real products. In today’s fast-moving SaaS universe, his simple steps make building software possible for anyone.
Key Topics Covered
- Idea Testing: Teaches how to check and validate SaaS ideas before building, saving time and money.
- AI and No-Code: Shares how to use AI tools and no-code platforms to launch apps and SaaS businesses quickly.
- Growth Playbooks: Explains smart sales, marketing, and growth strategies that even non-technical founders can follow.
Best Videos/Playlists to Start with
- How To Start a $1M SAAS With No Code + AI in 2hr 19mins
- 3 Most Profitable AI SAAS Ideas (No-Code + AI)
- How To Build Your App In 30 Days With ONLY AI (No-Coding)
Why Subscribe to Christian Peverelli
- Practical Lessons: His tutorials are step by step, making it easy to follow and build your own SaaS Master projects.
- Beginner Friendly: Perfect for founders who want to join the SaaS space without coding knowledge.
#08. Jonathan Rintala
Jonathan Rintala runs a channel where he shares his real journey of growing Univid, a B2B SaaS. He is building in public with a small team, aiming for $5M ARR. His videos are open and honest, giving founders a clear view of SaaS growth from the ground up.
Key Topics Covered
- Building in Public: Shares the ups and downs of building a SaaS startup, showing every step of the founder’s life.
- SaaS Growth Strategy: Explains how he wins new customers, mixes organic growth with ads, and tracks key SaaS Revenue Metrics.
- Sales and Pricing: Gives practical tips on B2B sales, closing deals, and testing SaaS pricing strategies for better traction.
Best Videos/Playlists to Start with
- Build in public – Building a million-dollar SaaS
- How I hacked growth on Reddit to build a $1M SaaS
- B2B SaaS Growth
Why Subscribe to Jonathan Rintala
- Real Founder View: You see how a SaaS is built in public, with honest lessons and real numbers.
- Early Stage Focus: His content helps small teams learn how to scale SaaS growth without big budgets.
For Founder Interviews
#09. Nathan Latka
Nathan Latka runs a popular channel where he interviews startup founders and leaders of SaaS companies. His videos go deep into how these founders grow, price, and scale their businesses. With a sharp style, he pulls out real numbers and stories that many other channels never show.
Key Topics Covered
- Growth Strategies: Shares how SaaS companies win customers, grow revenue, and expand reach with clear step-by-step playbooks.
- Monetization and Pricing: Talks about how founders set SaaS pricing, test models, and find the best ways to make money.
- AI in SaaS: Shows how startup founders use AI for growth, better products, and customer experience.
Best Videos/Playlists to Start with
- 9 Ways to Add 1m ARR Using New AI Tactics (Live Screenshare)
- I got 1,000 Leads from ChatGPT and 8 Genius Ways to add $1m SaaS Revenue Fast
- SaaS CEO Series: Adding $10m Revenue with 3 New Frameworks
Why Subscribe to Nathan Latka
- Real Data Focus: Every interview digs into numbers like churn, ARR, and CAC, giving real benchmarks.
- Wide Voices: Features startup founders at all stages, from bootstrapped projects to big funded SaaS companies.
For SaaS and AI Insights
#10. Dharmesh Shah
Dharmesh Shah is the co-founder and CTO of HubSpot. On his YouTube channel @DharmeshSpot, he shares lessons from building startups and SaaS companies. His videos mix stories, tips, and experiments with AI, making complex topics simple. Many founders follow him to learn from his real-world experience.
Key Topics Covered
- Entrepreneurship: Talks about startup growth, finding product-market fit, and solving tough founder challenges.
- SaaS Development: Shares ideas on building products that fix real problems while keeping features simple.
- AI and Culture: Explains how AI shapes SaaS and why strong company culture drives long-term success.
Best Videos/Playlists to Start with
- On Advice for Founders
- The ONE Thing You Need To Win With An All-In-One Strategy
- 5 Lessons That Helped HubSpot Grow Better (To $30 Billion)
Why Subscribe to Dharmesh Shah
- Honest Insights: He shares both wins and struggles, giving founders real advice they can trust.
- Future Focus: His videos show how SaaS and AI will shape tomorrow’s businesses.
#11. Jason Lemkin (SaaStr)
Jason Lemkin is the founder of SaaStr and a top voice in SaaS. On his YouTube channel, he talks about scaling, sales, and product strategy. He also explains how AI is changing SaaS businesses fast. His videos mix deep experience with today’s trends, giving founders a clear path forward.
Key Topics Covered
- AI in SaaS: Shares how AI speeds up product building, pushes faster innovation, and shapes the future of SaaS companies.
- Scaling and Growth: Talks about reaching product-market fit, fixing stalls at $20M ARR, and keeping SaaS growth strong.
- Sales and Strategy: Explains when to hire sales leaders, how to plan go-to-market moves, and ways to build customer-loved products.
Best Videos/Playlists to Start with
- The Top 10 Worst Pieces of SaaS Advice with SaaStr Founder Jason Lemkin
- SaaS + AI: It’s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin
- The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
Why Subscribe to Jason Lemkin
- Expert View: Learn from a founder, operator, and investor with years of SaaS wins and lessons.
- Trend Focused: His videos cover new SaaS shifts, from hyperfunctional software to AI-driven growth.
#12. Justin Kan
Justin Kan is best known as the co-founder of Twitch. On his YouTube channel, he shares stories and lessons from his journey as a founder and investor. His videos are honest and direct, covering everything from raising money to staying healthy while building a startup.
Key Topics Covered
- Fundraising Tips: Shares lessons from raising over $150M, with clear advice for pitching and winning investors.
- Startup Growth: Talks about scaling, pivoting, and how Twitch grew from Justin.tv into a global success.
- Founder Life: Explains the mental side of startups, work-life balance, and how to find fulfillment as an entrepreneur.
Best Videos/Playlists to Start with
- Why Startups Spend Millions at Conferences
- 1 Hour Study with Me (The Co-Founder of Twitch)
- Tips I Used To Raise $150,000,000+ For My Startups
Why Subscribe to Justin Kan
- Real Founder Voice: His advice comes from both wins and failures, giving founders a full picture of startup life.
- Wide Startup Lessons: Covers funding, products, growth, and personal well-being, all useful for SaaS founders too.
Other SaaS Founders to Follow on YouTube without Their Own Channels
Some SaaS founders don’t run their own YouTube channels. But you’ll often see them appear on other SaaS-related channels, sharing ideas and lessons. A few important names among them are:
Aaron Levie: Aaron Levie co-founded Box, a SaaS company for cloud storage and team collaboration. In YouTube videos, he often shares insights on scaling big SaaS companies, product innovation, and how to stay competitive in fast-moving markets.
Parker Conrad: Parker Conrad started Rippling, a platform that combines HR, IT, and finance tools, and earlier co-founded Zenefits. In his videos, you’ll see him talk about fundraising, leadership, and the challenge of building SaaS products that serve thousands of businesses.
Derrick Reimer: Derrick Reimer helped build Drip, a SaaS email marketing tool, and later founded SavvyCal, a scheduling app. On YouTube appearances, he shares lessons on bootstrapping, building calm companies, and balancing product growth with founder well-being.
How to Get the Most Value from These Channels
You can get the most value from these channels by,
- Turning watching SaaS founders into a daily habit. Just 10 minutes a day can help you learn and grow faster.
- Taking notes while you watch. Write down one clear idea each week and then try it out in your own SaaS journey.
- Hitting the notification bell to get updates right when new videos drop.
Here are 5 more ideas you can maximize the value of watching SaaS founders YT channels,
Start With Playlists That Match Your Stage
You can save time by picking playlists that fit their journey. If you’re starting, watch the playlists of the founders. Understanding B2B SaaS, SaaS sales and SaaS metrics will be easier if you start watching the channels.
Take Notes and Apply One Lesson Each Week
Learning only works if you use it. Write down one idea from each video and test it in your business. Whether it’s pricing, SaaS sales, or B2B SaaS growth, small, consistent steps add up inside any startup community.
Mix Different Voices for Balanced Learning
Don’t stick to one SaaS founder or channel. Combine advice from startup accelerators, an accelerator program, and SaaS experts who share different strategies. YouTube Subscribers gain more value when they compare viewpoints on SaaS metrics, product building, and business models.
Turn Video Content into Action Steps
Videos are useful only if you act. Break down what you learn into simple tasks for your SaaS sales team or B2B SaaS project. Use lessons from Startup School and startup accelerators to improve your business model.
Stay Consistent and Track Your Progress
Real growth comes from steady learning. Watch regularly, track SaaS metrics, and review progress. Join a startup community or accelerator program to share wins and lessons. SaaS founders who stay consistent can scale their business model and build long-term success.
FAQ
Why Follow SaaS Founders on YouTube?
You can learn real lessons from SaaS founders who share wins, mistakes, and tips on sales, growth, metrics, and building better business models.
Who are the best SaaS YouTubers to learn from?
Top names include Dan Martell, Rob Walling, Arvid Kahl, Jason Lemkin, and Nathan Latka. Each shares unique insights on SaaS growth and scaling.
Why should SaaS founders use YouTube for learning?
YouTube offers free video lessons, real startup stories, SaaS sales tips, and growth strategies from founders and startup leaders across the world.
What is the best YouTube channel for SaaS growth?
The “best” depends on your stage. Dan Martell is great for scaling SaaS, while Rob Walling is ideal for bootstrapped SaaS growth.
Final Notes
Learning from SaaS founders to follow on YouTube is only the start. These channels give you real stories, SaaS sales tips, and growth lessons. Next comes action. Pick one idea, try it in your startup, track results, and keep learning every week. That’s how progress happens.
