SaaS founders, entrepreneurs, and investors listen to interview-style podcasts to gain tactical advice on growth startegy, sales, and product strategy from successful leaders.
Podcasts are highly effective for learning. According to Edison Research, 74% of people use this medium primarily for new information, making these shows a valuable tool for both new founders and experienced leaders.
This article presents over 50 of the top podcasts to help you learn and grow. To get started, our top three recommendations are:
- SaaS Club by Omer Khan
- SaaS Interviews with CEOs, Startups, Founders by Nathan Latka
- Startups For the Rest of Us by Rob Walling
The guide begins with a table of the top 10, followed by a detailed look at 33 podcasts, and concludes with a summary of 20 more.
Table of Contents
ToggleA Quick Look: The Top 10
This table highlights top 10 podcasts where influential founders share wisdom from their startup journey.
| Host Name(s) | Podcast Name | Famous SaaS Founder Guests |
| Alex Theuma | The SaaS Revolution Show | David Heinemeier Hansson (Basecamp), Patrick Campbell (ProfitWell), Girish Mathrubootham (Freshworks) |
| Omer Khan | SaaS Club | Hiten Shah (Crazy Egg), Steli Efti (Close), Laura Roeder (MeetEdgar) |
| Nathan Latka | SaaS Interviews with CEOs, Startups, Founders | Tope Awotona (Calendly), Henry Schuck (ZoomInfo), Sid Sijbrandij (GitLab) |
| Jason M. Lemkin, Harry Stebbings | SaaStr Podcast | Brian Halligan (HubSpot), Aaron Levie (Box), Stewart Butterfield (Slack) |
| Dan Martell | The Martell Method | Rand Fishkin (Moz), Dharmesh Shah (HubSpot), April Dunford (Ambient Strategy) |
| Rob Walling | Startups For the Rest of Us | Patrick McKenzie (Stripe Atlas), Des Traynor (Intercom), Wade Foster (Zapier) |
| Justin Jackson, Jon Buda | Build Your SaaS | Courtland Allen (Indie Hackers), Adam Wathan (Tailwind CSS), April Dunford (Ambient Strategy) |
| Sunil Neurgaonkar | SaaS Sessions | Guy Raz (How I Built This), Claire Suellentrop (Forget The Funnel), Andrew Gazdecki (MicroAcquire) |
| Reid Hoffman | Masters of Scale | Bill Gates (Microsoft), Mark Zuckerberg (Facebook), Reed Hastings (Netflix) |
| Garrett Mehrguth | Sour & SaaS | Ryan Narod (Rippling), Casey Carey (TCP Software) |
The Top 33 SaaS Podcasts: A Deep Dive
This section provides a detailed breakdown of 33 essential podcasts to help scale your SaaS startup. For each show, we analyze the core discussion topics, from marketing & growth strategies to tactics for achieving millions in revenue. You will also find famous guests, standout episodes, and why each is a must-listen.
1. The SaaS Revolution Show
Host: Alex Theuma.
Discussion Topics: Scaling tactics, company culture, investment strategy, go-to-market, and global expansion.
Top Guests: David Heinemeier Hansson, Patrick Campbell, Girish Mathrubootham.
Episode Highlights:
- Nikola Mrkšić, PolyAI: Enterprise AI sales, pricing, & millions in ROI: Co-founder Nikola Mrkšić of PolyAI describes his founder journey. He explains how voice AI agents generate massive returns for enterprise clients. The discussion covers sales tactics and the challenges of outcome-based pricing.
- Fireflies.ai’s path to $1B valuation: How being “too early” to AI paid off: Krish Ramineni from Fireflies.ai shares the company’s story. He explains how an early start in AI created a major advantage and details their product-led growth model.
Why You Should Listen: The host founded SaaStock, providing direct access to top leaders in the global SaaS industry. Listeners receive practical and forward-looking advice.
Available at: Simplecast, Apple Podcasts, Deezer, and Spotify.
2. SaaS Club
Host: Omer Khan.
Discussion Topics: Early-stage growth, bootstrapping, product-market fit, business building, practical advice.
Top Guests: Hiten Shah, Steli Efti, Laura Roeder.
Episode Highlights:
- Accelevents: How 5 Years of Nights & Weekends Built a $10M SaaS – with Jonathan Kazarian: Jonathan Kazarian recounts the demanding five-year process of building Accelevents. He highlights how rapid customer support became a key advantage and how pre-selling features ensured their survival.
- Fyxer: From Executive Assistant Agency to $18M ARR AI SaaS – with Richard Hollingsworth: Richard Hollingsworth describes his SaaS startup’s pivot from a service agency. He details the enterprise strategy where a combined PLG and sales motion converted a single user into a major contract, leading to impressive revenue growth.
Why You Should Listen: Host Omer Khan simplifies complex subjects into easy, actionable steps, making this an ideal resource for new founders who need a clear plan.
Available at: Spotify, Apple Podcasts, and the SaaS Club website.
3. SaaS Interviews with CEOs, Start-ups, Founders
Host: Nathan Latka.
Discussion Topics: SaaS data, company growth, founder stories, startup stages, CEO interviews.
Top Guests: Tope Awotona, Henry Schuck, Sid Sijbrandij.
Episode Highlights:
- Woah! Unicorn Founder Quits Unicorn During $213M Raise, Launches Something Bigger: Ry Walker, founder of Tembo.io, describes his rapid customer acquisition. He explains how he gained 30 paying customers in 60 days after departing his previous company.
- He Makes $20m/Yr Selling Digital Robots to Companies: Bassem Handy, CEO of Briq.com, shares his company’s survival strategy. He replaced 215 employees with robots to reach $25M ARR and reveals his plan to double revenue without new hires.
Why You Should Listen: In daily 15-minute episodes, Nathan Latka focuses on the numbers, giving listeners an unfiltered, data-heavy view of the operations behind successful SaaS companies.
Available at: Apple Podcasts and Spotify.
4. SaaStr Podcasts
Hosts: Jason M. Lemkin and Harry Stebbings.
Discussion Topics: Scaling to $100M ARR, successful scaling, operator insights, investor tactics, SaaS growth.
Top Guests: Brian Halligan, Aaron Levie, Stewart Butterfield.
Episode Highlights:
- 5 Ways AI Has Already Changed SaaS Sales Forever: This discussion moves beyond theory. It reveals five fundamental ways AI has already reshaped SaaS sales, stressing that companies must adapt now.
- CRO Confidential: How Windsurf Built A Billion-Dollar AI Company: Graham Moreno, a VP at Windsurf, offers valuable insights into their startup journey. He discusses the growth hacking and sales tactics that drove their revenue growth, leading the AI company to a billion-dollar valuation.
Why You Should Listen: The show represents the SaaStr community. It delivers practical advice from top-level operators for success in the competitive SaaS market.
Available at: Spotify, Apple Podcasts, and Podbean.
5. SaaS Sessions
Host: Sunil Neurgaonkar.
Discussion Topics: C-level insights, executive leadership, Indian SaaS ecosystem, major SaaS companies.
Top Guests: Max Altschuler, Jacob Bank, Deepinder Dhingra.
Episode Highlights:
- The Future of Intelligent Agents in SaaS ft. Bhaskar Roy: Bhaskar Roy explains the reality behind the AI hype. He reveals how large companies use intelligent agents in core business processes and outlines the necessary governance frameworks.
- Building AI Into SaaS the Right Way: Lessons from Megh Gautam: A former CPO at Crunchbase, Megh Gautam shares hard truths for startup founders about adding AI to existing products. He focuses on delivering features that truly matter to customers, which is essential for protecting long-term recurring revenue.
Why You Should Listen: As India’s top SaaS-focused podcast, this program provides a unique and valuable perspective by hosting prominent leaders from globally recognized software companies.
Available at: Spotify and Apple Podcasts.
6. SaaS Breakthrough
Host: Ashley Levesque and David Abrams.
Discussion Topics: SaaS marketing strategies, MRR growth, marketing experiments, in-the-trenches tactics.
Top Guests: Val Geisler, Anita Toth, Austin Ford.
Episode Highlights:
- How Postal’s Creative Gifting Campaigns Are Changing Customer Relationship Building: Bridget Poetker of Postal explains how offline marketing automation adds creativity to B2B. She discusses attribution and how teams can use gifting to build strong relationships.
- How BetterHelp’s Never-Before-Heard Mental Health Insights Can Change Your Work — and Life: Melissa Hummelt, a therapist from BetterHelp, offers four unique mental health tips. She explains why daily attention to mental health is crucial for success.
Why You Should Listen: This program offers a direct view of the daily experiments and tactics that successfully grow MRR, with strategies straight from marketers on the front lines.
Available at: Apple Podcasts, Spotify, Stitcher, and SoundCloud.
7. SaaS District
Host: Akeel Jabber.
Discussion Topics: Growth strategy, raising capital, acquisitions, leadership, B2B sales, M&A.
Top Guests: Max Altschuler, Gaurav, Vikas Bhambri.
Episode Highlights:
- How Tech Founders Can Successfully List on the Stock Exchange with Peter Goldstein: Peter Goldstein from Exchange Listing uses his 35 years of experience to guide listeners. He explains the complex process of taking a company public, focusing on compliance and growth.
- Leadership Mindset: Building High Performance Teams while Maintaining Cultural Integrity: Global business leader David Anderson discusses building high-performing teams. He explains how to boost a winning mindset and help organizations navigate growth challenges.
Why You Should Listen: This podcast delivers proven, tactical expertise from industry leaders, designed to help founders apply the best strategies for scaling a SaaS company at any stage.
Available at: Apple Podcasts, Spotify, and via Horizen Capital.
8. SaaS Boss
Host: Natalie Luneva.
Discussion Topics: Back-office operations, billing, payments, operational efficiency, business scaling.
Top Guests: Jason Reichl, Victor Purolnik, Ben Murray.
Episode Highlights:
- Scaling SaaS Companies from VC’s View, with Arthur Nobel: Arthur Nobel of Knight Capital discusses the key factors in scaling a SaaS company. He identifies important triggers for founders and explains how to improve growth between funding stages.
- Fundraising 1001 For Founders, with Michal Cardamone: Michael Cardamone from Forum Ventures provides fundraising advice. He covers how to determine the right amount to raise, speed up the process, and avoid common founder mistakes.
Why You Should Listen: The program makes complex business subjects easy to understand. It gives owners a new perspective and specific ideas to improve their operations and profit.
Available at: Spotify.
9. Confessions of a B2B Entrepreneur
Host: Tom Hunt.
Discussion Topics: B2B business, entrepreneurship, founder stories, startup lessons.
Top Guests: Kris Rudeegraap, Emily Dunlop, Nick Huber.
Episode Highlights:
- This Guy Is Growing 5 Products To $100k MRR. At The Same Time: Thibault Louis-Lucas explains his unique method for growing five SaaS products at once. He uses his personal brand and a “co-maker” model to expand without hiring.
- SaaS That Sells Itself: Growth Without Ads or Cold Outreach with Tom Hunt: Tom Hunt presents his personal strategy for building a self-selling business. He details his ‘Fame Flywheel’ framework and explains why PLG and retention are keys to sustainable growth.
Why You Should Listen: The podcast offers direct access to the thinking of legendary B2B founders, providing listeners with raw, unfiltered insights into building a successful B2B company.
Available at: Apple Podcasts, Spotify, Amazon Music, and Deezer.
10. SaaS Open Mic by ChartMogul
Hosts: Olivia Jarvis and Ed Johnson.
Discussion Topics: Subscription business, innovator stories, high-growth companies, data analysis, SaaS metrics.
Top Guests: Peep Laja, Steli Efti, Patrick Campbell.
Episode Highlights:
- Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths: Matt Lerner identifies common pricing errors made by founders. He also shares his perspective on setting and optimizing prices by using the Jobs to be Done framework.
- 5 SaaS Metrics That Matter to Investors With Jess Bartos of Salesforce Ventures: Jess Bartos of Salesforce Ventures details the five most important SaaS metrics for investors. She covers enduring growth and Net Dollar Retention and explains how to present a compelling story.
Why You Should Listen: This program gives a unique, data-focused view of SaaS success, helping listeners use metrics to understand customers and achieve sustainable growth.
Available at: YouTube, Spotify, and Simplecast.
11. The Growth Hub Podcast
Host: Edward Ford, Reeta Westman, and Seija Lappalainen
Discussion Topics: Strategic frameworks, practical insights, growth stories, SaaS marketing, high-growth business.
Top Guests: Steven Schneider, Michael Kamleitner, Udi Ledergor.
Episode Highlights:
- 9 advice to live by from CEOs, Founders, CMOs & Head of Growth: This special episode gathers career advice from nine top SaaS leaders. It covers subjects from breaking down silos to turning challenges into opportunities.
- SEO best practices to accelerate your growth, with Steven Schneider: Steven Schneider, who grew a blog portfolio to seven figures with only SEO, explains current best practices. He discusses backlinks, video’s impact, and specific AI uses to improve results.
Why You Should Listen: This podcast from the agency Advance B2B is a great source of knowledge, featuring top minds from around the world to help you build a high-growth SaaS business.
Available at: The Advance B2B website, Apple Podcasts, Spotify, and YouTube.
12. The Martell Method
Host: Dan Martell.
Discussion Topics: Mindset shifts, business tactics, goal achievement, founder journey, scaling without burnout.
Top Guests: Features solo discussions by the host.
Episode Highlights:
- I Quit Alcohol for 4,700 Days, and It Made Me Rich: Dan Martell describes his personal story. He argues that significant wealth often comes from subtracting a single negative element rather than adding new habits.
- These 5 AI Businesses Will Make You $1M (With Zero Employees): Dan Martell presents five concrete AI business ideas designed to quickly generate monthly revenue. He also introduces his four-step “AI Startup Ladder” to help launch any of them successfully.
Why You Should Listen: Dan Martell shares the transformative strategies that helped him build a massive company, providing lessons on both business and life.
Available at: Apple Podcasts, YouTube, and Dan Martell’s website.
13. Build Your SaaS
Hosts: Justin Jackson and Jon Buda.
Discussion Topics: Building a SaaS, competitive markets, real-time journey, launching, growing.
Top Guests: Harris Kenny, Dave Giunta, Adam Wathan.
Episode Highlights:
- Adam Wathan: how small startups hire employees (Tailwind CSS): Adam Wathan of Tailwind CSS details the unexpected lessons from their hiring process. He explains why the two people they hired were not among the 1600 official applicants.
- Justin, I built a SaaS!: Long-time show listener Harris Kenny recounts his five-year path to building his own software product. He discusses his transition from a corporate job and early user engagement challenges.
Why You Should Listen: Jon Buda and Justin Jackson provide a transparent, real-world view of the challenges and successes involved in creating a modern SaaS company from scratch.
Available at: Transistor.fm, Podchaser, and Apple Podcasts.
14. The SaaS Venture
Hosts: Aaron Weiche and Darren Shaw.
Discussion Topics: Bootstrapped SaaS, starting, growing, running a company, marketing, sales.
Top Guests: Features solo discussions by the host.
Episode Highlights:
- Engagement In Your Sales Funnel: This episode explore the “Engagement” part of the sales funnel. It details two main strategies: being easy to work with and adapting to customer preferences.
- We Doubled in 2023: This episode is a candid review of Leadferno’s past year. The host shares how they doubled their MRR, which significantly impacted their annual revenue, and discusses their plans for a major website update.
Why You Should Listen: Host Aaron Weiche provides an authentic, continuous story of the bootstrapped journey, giving listeners a front-row seat to the real decisions of a growing startup.
Available at: The SaaS Venture website and Apple Podcasts.
15. Startups For the Rest of Us
Host: Rob Walling.
Discussion Topics: Founder stories, acquiring and growing SaaS, founder life, bootstrapping.
Top Guests: Features solo discussions and TinySeed company tales.
Episode Highlights:
- The 12 Commandments of Startups for the Rest of Us: Host Rob Walling outlines his 12 foundational principles for SaaS. This episode covers hard-won lessons on making decisions, avoiding traps, and managing founder psychology.
- Lessons From 10 Years of SaaS Growth Without a Hockey Stick: Rob Walling speaks with Colin Bartlett of StatusGator. They discuss turning a side project into a seven-figure business, covering their strategic customer focus shift and how they optimized customer revenue.
Why You Should Listen: With almost two decades of experience, host Rob Walling offers invaluable lessons to help you avoid common mistakes, making this an essential podcast for bootstrapped founders.
Available at: The podcast website, Rephonic, and Apple Podcasts.
16. SaaS IT UP
Hosts: Saswat Sahu and Oskar Bader.
Discussion Topics: AI and SaaS universe, entrepreneur stories, VC choices, worldview-shaping books.
Top Guests: Shalini Prakash, Manav Garg, Thomas Smale.
Episode Highlights:
- Shalini Prakash | Author – Clueless at 30: Shalini Prakash, a LinkedIn Top Voice, talks about her varied career. She discusses the rise of female entrepreneurship and the frameworks that guide her as a VC professional.
- Manav Garg | Founding Partner – Together Fund: Manav Garg, author of The Indian SaaS Story, analyzes the current SaaS wave. He shares his view on why PLG and product thinking can unlock a $1T opportunity for India.
Why You Should Listen: The program offers a unique mix of personal stories and strategic analysis, providing a candid look into the minds shaping the global AI and SaaS ecosystems.
Available at: Apple Podcasts and likely other podcast apps.
17. The SaaS Sales Performance Podcast
Host: Matt Milligan.
Discussion Topics: B2B SaaS sales, practical tools, latest research, expert conversations.
Top Guests: Roee Hartuv, Jamie Lee, Rachel Roberts.
Episode Highlights:
- How AI is reinventing outbound Sales and the truth behind AI SDRs: Frank Sondors, CEO of SalesForge, offers his perspective on the future of outbound sales. He explains how AI can create predictable growth with smaller teams.
- From Growth to Efficiency: Navigating SaaS Market Shifts and AI Disruption: Roee Hartuv explains how revenue leaders can boost productivity. He outlines a powerful method for standardizing processes and upskilling teams with a clear data model based on core revenue metrics.
Why You Should Listen: This podcast is ideal for anyone at the forefront of SaaS sales. It gives essential, practical advice for achieving the lowest customer acquisition costs in a rapidly changing market.
Available at: Uhubs.ai, Spotify, and Apple Podcasts.
18. SaaS Insider
Host: Shira Abel.
Discussion Topics: SaaS business, marketing, sales, growth stories, best practices.
Top Guests: Naomi Assaraf, Ferdinand Goetzen, Whitney Sales.
Episode Highlights:
- Naomi Assaraf on Growing Your Business By Knowing Your Customer: Naomi Assaraf, co-founder of cloudHQ, talks about how to define a target customer base. She also discusses learning from feedback and why a motivated team is vital for success.
- Ferdinand Goetzen on Growth Marketing and Experimentation: Ferdinand Goetzen of Recruitee explains why growth marketing needs a full-funnel strategy. He details how to run scalable experiments and why data and team alignment are important.
Why You Should Listen: Host Shira Abel interviews SaaS insiders to get actionable lessons that help you learn, grow, and scale your own SaaS business more effectively.
Available at: Libsyn, Podbean, Apple Podcasts, and Spotify.
19. Indie Hackers Podcast
Hosts: Courtland Allen and Channing Allen.
Discussion Topics: Indie hacking, small businesses, profitable startups, bootstrapping, sustainable income.
Top Guests: Kyle Roof, Ramy Khuffash, Tibo Louis-Lucas.
Episode Highlights:
- Why you should build a sweaty startup instead of an indie SaaS – Flo Schirmer: Flo Schirmer defines “sweaty startups” as low-risk, service-based businesses. He explores if they are a better option for indie hackers and how to add a tech advantage.
- How Tally grew to $150k MRR in 5 years – Marie Martens: Marie Martens, co-founder of Tally, explains how they grew their average revenue 15x in just three years. She discusses their hiring struggles and how they kept the product simple while scaling.
Why You Should Listen: The program provides direct, practical insights from founders of successful, profitable businesses, making it essential listening for any aspiring bootstrapper.
Available at: Indie Hackers website, Spotify, and Apple Podcasts.
20. Sour & SaaS
Host: Garrett Mehrguth.
Discussion Topics: Industry leader insights, live interviews, marketing, and sales.
Top Guests: Ryan Narod, Casey Carey.
Episode Highlights:
- Sour & SaaS with Ryan Narod, Head of Marketing at Mutiny: Ryan Narod describes Mutiny’s AI-powered personalization. He details their strategy of creating thousands of unique landing pages for outbound campaigns to drive revenue.
- Sour & SaaS with Casey Carey, CMO at Kazoo: Casey Carey recounts his extensive career, including acquisition experiences at Google and Adobe. He also explores industry-specific content marketing and brand strategy.
Why You Should Listen: The podcast’s format creates fun and unfiltered conversations, delivering raw insights from top industry leaders in an entertaining and informative way.
Available at: YouTube and Spotify.
21. Better Done Than Perfect
Hosts: Claire Suellentrop and Jane Portman.
Discussion Topics: SaaS marketing, product people, email automation, content, product strategy.
Top Guests: Sarah McCredie, Asia Orangio, Connor Joyce.
Episode Highlights:
- Marketing Channels vs Programs with Asia Orangio: Asia Orangio, the founder of DemandMaven, talks about five different growth levers. She also explains common mistakes with OKRs and how to choose the right marketing programs.
- Product SEO with David Pasztor: David Pasztor, the founder of UX studio, gives insights into their link collaboration platform. He explains how to target transactional keywords and handle SEO for their own SaaS product.
Why You Should Listen: This podcast provides a direct connection to industry experts, offering actionable insights and strategies to help improve your marketing and product initiatives.
Available at: Userlist website and Simplecast.
22. Scale or Die
Host: Dave Rogenmoser.
Discussion Topics: Growth expert strategies, fast-growing startups, scaling tactics.
Top Guests: Bryn Jones, Ed Fry, Kirsten Newbold-Knipp.
Episode Highlights:
- Bryn Jones, CEO @ PartnerStack, on how to build a profitable partner program: Bryn Jones of PartnerStack explains his exact affiliate strategy for creating a great partner program. He covers investor perspectives, how to pitch the idea, and the right sales percentage to attract partners.
- Eric Siu, CEO at Single Grain, on the most effective content marketing strategies: Eric Siu of Clickflow holds an in-depth discussion on content marketing. He covers SEO tactics, proven formulas for driving traffic, and when a company should invest in paid ads.
Why You Should Listen: The show’s title reflects its core message for founders. In tech, a business that doesn’t scale will fail. Host Dave Rogenmoser reveals the playbooks to prevent that.
Available at: The Scale or Die website, Simplecast, Apple Podcasts, and YouTube.
23. SaaS Marketing Superstars
Host: Aaron Zakowski.
Discussion Topics: Proven growth strategies, CMO insights, marketing leadership, paid ads, SEO.
Top Guests: Krish Ramineni, Shay Howe, Mor Assouline.
Episode Highlights:
- Incentivized Gift Card LinkedIn Ads – Pros, Cons & Best Practices: This episode analyzes the benefits and drawbacks of using gift card incentives on LinkedIn. It shares best practices for getting ideal customers onto a demo call.
- Increasing B2B Demo to Deal Win Rates with Mor Assouline: Mor Assouline details sales techniques to convert more demo calls into closed deals. He also shares secrets for his LinkedIn content strategy and common salesperson mistakes.
Why You Should Listen: This program is a guide to generating more trial and demo signups, giving direct access to the playbooks of marketing leaders driving today’s top SaaS companies.
Available at: The Aaron Zakowski website, Amazon Music, Spotify, and Apple Podcasts.
24. 14 Minutes of SaaS
Host: Stephen Cummins.
Discussion Topics: SaaS champions, founder histories, hyper-growth, customer success, employee success.
Top Guests: Peter Mühlmann, Bill Magnuson, Ted Krantz.
Episode Highlights:
- Market beats Team beats Product – Peter Mühlmann, 3 of 3: Peter Mühlmann, CEO of Trustpilot, talks about the long-term nature of building a SaaS company. He explains why market and team are more important than the initial product.
- Embracing Negative Reviews – Peter Mühlmann, 2 of 3: Peter Mühlmann of Trustpilot argues that negative reviews can be more valuable than positive ones. He explains how a company’s response is critical and how Trustpilot ensures authenticity.
Why You Should Listen: For any entrepreneur, this show provides quick, powerful doses of wisdom from hyper-growth founders, covering everything from motivation to the future of work in under 15 minutes.
Available at: The AppSelekt website, Apple Podcasts, Spotify, and Google Podcasts.
25. SaaS Half Full
Host: Lindsey Groepper.
Discussion Topics: SaaS marketing, B2B strategies, marketing leadership, unique campaigns.
Top Guests: Jarod Greene, Mika Yamamoto, Bill Wilson.
Episode Highlights:
- Keeping Up with AI-Driven Product Release Cycles, with Jarod Greene: Jarod Greene, CMO at Vivun, explains how to adapt launch strategies for the AI era. He also discusses measuring success with customer signals and maintaining consistent messaging.
- Marketers Moving at the Speed of AI, with Mika Yamamoto of Freshworks: Mika Yamamoto of Freshworks shares her experience moving beyond AI experiments to drive real growth. She talks about implementing AI tools effectively and getting executive support.
Why You Should Listen: Host Lindsey Groepper creates a relaxed atmosphere where top B2B SaaS marketing leaders share the unique strategies they use to keep customers coming back.
Available at: The SaaS Half Full website, Libsyn, Apple Podcasts, and Spotify.
26. Grow Your B2B SaaS
Host: Joran Hofman.
Discussion Topics: B2B SaaS growth, first clients, product-market fit, GTM plans, funding.
Top Guests: Maja Voje, Joey Gilkey, Garrath Robinson.
Episode Highlights:
- How is AI Transforming Go To Market for B2B SaaS with Maja Voje: Maja Voje clarifies how AI is reshaping inbound GTM strategies. She discusses how AI powers workflows and personalization at scale, while also highlighting the risks of poor automation.
- B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey Gilkey: Joey Gilkey of Titan X states that outbound sales require a different approach. He explains why trust is the most vital asset and how you are building a relationship from zero.
Why You Should Listen: As a B2B SaaS founder, host Joran Hofman asks the right questions, covering the entire founder journey with actionable insights on marketing, funding, and growth.
Available at: The Reditus website, Spotify, and LinkedIn.
27. Searching For SaaS Podcast
Hosts: Josh Ho and Nate Bosscher.
Discussion Topics: Building a SaaS, different founder stages, company building, starting a profitable business.
Top Guests: Primarily features discussions between the hosts.
Episode Highlights:
- The Slower Channel May Be The Faster Way to Grow: Nate and Josh analyze a manual but effective LinkedIn outreach method. They stress that proving value and getting financial commitment from early users should come before scaling marketing.
- Why are the numbers down?!: The hosts discuss the difficulty of balancing product development with marketing. Nate pivots to a sales focus, while Josh sees good results by deliberately ignoring certain marketing tasks.
Why You Should Listen: This podcast gives a uniquely relatable and honest perspective on the SaaS journey by following two founders navigating the different struggles of starting and growing a business.
Available at: The podcast website, Goodpods, and Apple Podcasts.
28. The Startup chat
Hosts: Steli Efti and Hiten Shah.
Discussion Topics: Unfiltered insights, actionable advice, startup life, business life.
Top Guests: Features discussions between the hosts.
Episode Highlights:
- Inbox Insanity? Archive All Your Emails Now!: Steli and Hiten explain why your inbox is not a prison. They discuss how responding to every email can be counterproductive and share tips for managing email without stress.
- Self-Management Is the Best Management: The hosts talked about why self-management is a critical skill. They define what the term really means and explain the principles of good management, which begin with managing yourself.
Why You Should Listen: This podcast gives direct, no-fluff advice from two experienced founders who have seen it all, making it a go-to source for real-world startup wisdom.
Available at: Apple Podcasts, Spotify, and YouTube.
29. Masters of Scale
Host: Reid Hoffman.
Discussion Topics: Iconic business leaders, company growth, triumphs and challenges, global expansion.
Top Guests: Leah Seligman, Pete Maldonado, Rashid Ali.
Episode Highlights:
- How to sell a billion dollars of snacks, with the founders of Chomps: Co-founders Rashid Ali and Pete Maldonado tell the story of their snack empire. They explain how a side hustle selling meat sticks online grew after a pivotal phone call from Trader Joe’s.
- Design dominance sparks a blockbuster IPO, with Figma’s Dylan Field: Dylan Field, CEO of Figma, explains what makes his company different. He discusses why design is central to today’s software economy and offers advice for leading as a next-generation CEO.
Why You Should Listen: Hosted by Reid Hoffman, this program provides priceless insights for growing a business, featuring candid talks with legendary founders, CEOs, and innovators.
Available at: Masters of Scale website, YouTube, and Apple Podcasts.
30. SaaS Stories
Host: Joana Inch.
Discussion Topics: Founder journeys, industry trailblazers, growth secrets, market gaps, founder motivations.
Top Guests: Jeremy Chatelaine, Tyler Lubben, Jordan Powell.
Episode Highlights:
- Personalisation at Scale: Cold email lessons from billions sent: Jeremy Chatelaine of QuickMail states that the volume game in cold outreach is over. He shares how to create small, highly targeted campaigns that build trust and deliver results.
- The Call-to-Action that changed everything: Scaling SaaS via Buyer-Led Growth: Braydan Young of SlashExperts introduces the concept of buyer-led growth. He explains how moving reference calls to the start of the sales cycle builds trust in an era of B2B skepticism.
Why You Should Listen: This show is a candid, insider’s look into the world of SaaS. Host Joana Inch dives deep to gather insights and share inspiration, one founder’s story at a time.
Available at: Buzzsprout and Spotify.
31. saas.unbound
Host: Anna Nadeina.
Discussion Topics: Founder stories, scaling businesses, life-changing exits, actionable insights, avoiding mistakes.
Top Guests: Mike Hill, Benjamin Spinola, Joran Hofman.
Episode Highlights:
- Bootstrapping 5 SaaS products with LTDs and a content-first approach with Mike Hill: Serial entrepreneur Mike Hill talks about the limits of managing multiple businesses. He shares his team’s hiring strategy and his biggest wins and failures from building five SaaS products.
- AI-first playbook: how to win in SaaS without a big team with Benjamin Spinola: Benjamin Spinola of SlidesGPT details his marketing strategy for competing with larger AI companies. He explains how his small team operates using AI automation and offers advice for other founders.
Why You Should Listen: Host Anna Nadeina has casual conversations with entrepreneurs who have already walked the path, providing listeners with direct experience and a focus on sustainable growth.
Available at: The SaaS Group website, Apple Podcasts, and Spotify.
32. Business of Software Podcast
Host: Mark Littlewood.
Discussion Topics: Scaling software companies, long-term profitability, fresh perspectives, non-code topics.
Top Guests: Derik Sutton, Kyle Bazzy, Lucy Heskins.
Episode Highlights:
- Autobooks Connecting Sales with Marketing: In a preview of a conference case study, Mark Littlewood talks with the Autobooks team. They talked the crucial process of connecting sales and marketing departments for effective growth.
- How to Hire an Agency (with Lucy Heskins): Mark Littlewood speaks with Lucy Heskins, founder of Oh Blimey. They discuss the best practices and key factors for when and how a company should hire a marketing agency.
Why You Should Listen: This podcast brings together world-class software leaders like Seth Godin and DHH, making it a go-to source for high-level, strategic thinking on building an enduring company.
Available at: Apple Podcasts, Spotify, and the Business of Software website.
33. Beyond The To-Do List
Host: Erik Fisher.
Discussion Topics: Productivity experts, implementing strategies, professional and personal life, practical knowledge.
Top Guests: Margaret Andrews, Shawn Lemon, Dr. Harry Cohen.
Episode Highlights:
- Margaret Andrews on Manage Yourself to Lead Others: Margaret Andrews introduces her practical, science-based MYLO framework. She explains how leaders at any level can use Motivation, Learning, and Opportunity to grow with intention.
- Shawn Lemon on Digital Organization: Find What You Need in Seconds: Shawn Lemon explains how to eliminate chaos in digital workflows. He covers core systems like files and email, avoiding tool sprawl, and the high cost of daily digital disorganization.
Why You Should Listen: The goal of this podcast is to help you gain perspective and practical knowledge. Also providing productivity insights for living a whole life that goes beyond a simple to-do list.
Available at: The podcast website, Apple Podcasts, and Spotify.
20 More SaaS Podcasts to Explore
Here are 20 more excellent podcasts that offer valuable insights into the world of SaaS, technology, and entrepreneurship.
Host Name: Jay Clouse
Discussion Topic: Creator economy, audience growth, building a sustainable business, creator strategies
Top Guests: James Clear, Ali Abdaal, Codie Sanchez
Host Name: Adam Grant
Discussion Topic: Meaningful work, creativity, leadership, burnout, career challenges
Top Guests: Matthew McConaughey, Brené Brown, Whitney Wolfe Herd
Host Name: Paul Stephenson
Discussion Topic: SaaS growth, marketing strategies, industry lessons, conversion optimization
Top Guests: Ben Jesson, Lianna Patch, Tom Kincheloe
37. Founder Chats
Host Name: Josh Pigford
Discussion Topic: Entrepreneurial journey, startup challenges, funding alternatives, product-market fit
Top Guests: Rand Fishkin, Will Peng, Jon Penland
Host Name: Claudiu Murariu, Arpit Choudhury
Discussion Topic: Data-driven growth, data storytelling, user onboarding, marketing attribution
Top Guests: Peep Laja, Emilia Korczynska, Greg Brunk
39. Scale Your SaaS
Host Name: Matt Wolach
Discussion Topic: Business scaling, sales techniques, marketing strategies, customer success, founder exits
Top Guests: Brian Parks, Steven Webster, Richard Harris
Host Name: Jason Calacanis
Discussion Topic: Venture capital, tech news, startup stories, venture-scale business
Top Guests: Anton Osika, Eric Jackson, Downtown Josh Brown, Michael Batnick
Host Name: Wes Bush, Ramli John
Discussion Topic: Product-led growth, user onboarding, product adoption, conversion optimization
Top Guests: Lenny Rachitsky, Gaurav, Vikas Bhambri
42. UI Breakfast
Host Name: Jane Portman
Discussion Topic: UI/UX design, product strategy, research, design systems, user-centered decisions
Top Guests: Jan Six, Alice Lee, Jeff Gothelf
Host Name: Arvid Kahl
Discussion Topic: Bootstrapping, scaling without investment, founder experiences, profitable businesses
Top Guests: Corey Haines, Chris Spags, Romain Torres
Host Name: Eli Rubel
Discussion Topic: Reducing Customer Acquisition Cost (CAC), paid media, demand generation, efficient growth
Top Guests: Simon Chuang, Saksham Sharda
45. SaaSOps Leaders
Host Name: David Politis
Discussion Topic: SaaS management, IT operations, workplace technology, career growth for IT
Top Guests: Jon Hyman, Justin Dean, Johan Dowdy
46. SaaS Whispers
Host Name: Zluri
Discussion Topic: SaaS management, Shadow IT, security vulnerabilities, cost savings
Top Guests: Kenneth Corriveau, Michele Liberman, Mark Houpt
47. SaaS Sprints
Host Name: Yaagneshwaran Ganesh
Discussion Topic: SaaS content marketing, strategy, content creation, distribution
Top Guests: Nemanja Zivkovic, Casey Hill, Jon Morrow
Host Name: Daniel Nackovski, Thomas Sjöberg
Discussion Topic: European SaaS, GTM strategies, scaling, building teams, leveraging AI
Top Guests: Frida Ahrenby, Barbara Matthews, Charles Tenot
49. Lenny’s Podcast
Host Name: Lenny Rachitsky
Discussion Topic: Product leadership, growth expertise, career advice, building and launching products
Top Guests: Dylan Field, Roger Martin, Hamel Husain
50. B2B SaaS CEOs
Host Name: Josef Fallesen
Discussion Topic: B2B SaaS growth, lead generation, conversion, customer success, M&A
Top Guests: Alina Vandenberghe, Rasmus Holst, Pietari Suvanto
51. SaaS Backwards
Host Name: Ken Lempit
Discussion Topic: Reverse-engineering SaaS success, practical and strategic approaches, lessons learned
Top Guests: Sammy Greenwall, Casey Woo, Doug Heckman
52. Rogue Startups
Host Name: Dave Rodenbaugh, Craig Hewitt
Discussion Topic: Bootstrapped founder journey, entrepreneurial obstacles, sales, marketing, product
Top Guests: Asia Orangio, Ruben Gamez, Marc Thomas
Host Name: Mike Northfield, Stijn Hendrikse
Discussion Topic: Early-stage B2B marketing, short-form strategies, content, SEO, metrics
Top Guests: Brian Graf, The Kalungi team
Conclusion: Your Next Step to Growth
This article showed you over 50 of the best SaaS podcasts. Listening to these shows is a great start. But the real value comes from using the advice you hear.
You do not need to listen to every show. Instead, choose one podcast from our list that matches your current goals. Listen to one episode this week. Then, commit to using one new idea in your business.
The most successful founders take action. When you turn good ideas into action, you make listening a powerful tool for your own growth.
