YouTube has become a trusted source where SaaS founders share real stories, case studies, and marketing strategies. Viewers can learn directly from those who built SaaS, successfully turned their ideas into real, growing companies.
Since, there are many YouTube channels about SaaS, but are all worth subscribing to?
Not really!
A few helpful SaaS YT channels are,
- SaaStr: Talks from top SaaS leaders at global events
- Starter Story: Founder interviews with real data and case studies
- Justin Kan: Twitch co-founder sharing startup tips and lessons
In this guide, we highlight top creators, from large B2B communities to solo founders.
Ready to press play on your SaaS growth? Let’s dive in.
Table of Contents
ToggleA Quick Look at the SaaS-focused YouTube Channels
The table below highlights top SaaS channels on YT, their hosts, content style, and target audience at a glance.
| Channel Name | Host Name | Content Type | Target Audience |
| @Saastr | Jason Lemkin / Team | Talks, panels, interviews | SaaS founders, executives, investors |
| @danmartell | Dan Martell | Coaching, playbooks | SaaS CEOs, growth-stage founders |
| @TKKader | T.K. Kader | GTM frameworks, strategy | Early-stage SaaS startups |
| @marc-lou | Marc Lou | Case studies, experiments | Indie hackers, solo founders |
| @SimonHoiberg | Simon Høiberg | Tutorials, diaries | Makers, small SaaS founders |
| @MikeStrivesonSaaS | Mike Strives | SaaS journey, updates | Bootstrappers, solo founders |
| @starterstory | Pat Walls / Team | Interviews, case studies | Indie hackers, entrepreneurs |
| @JustinKanTV | Justin Kan | Startup stories, tips | Founders, investors, startup fans |
| @DharmeshSpot | Dharmesh Shah | Startup lessons, keynotes | SaaS builders, entrepreneurs |
| @MicroConf | Rob Walling / Team | Founder talks, workshops | Bootstrapped SaaS founders |
| @TheProductFolks | Community team | Interviews, workshops | Product managers, SaaS teams |
| @TheBrettWay | Brett Malinowski | Business models, SaaS tips | Digital creators, entrepreneurs |
Top SaaS YouTube Channels You Can Subscribe
We picked these SaaS channels carefully. Each one features real founders who give clear, helpful advice from their own experience. As a result, the information is trustworthy and comes from people who have already built successful SaaS companies.
For a Broad SaaS Audience
#01. SaaStr
SaaStr uploads long talks, keynote sessions, and panel interviews from major SaaS events. Topics include company growth, fundraising, hiring practices, customer success, and leadership lessons.
Most videos feature founders or executives sharing real stories from scaling large software companies.
- Audience: SaaS founders, venture-backed startup teams, executives, growth leaders, and investors in technology companies.
- Value: The channel gives direct access to insights from high-level SaaS leaders. Viewers learn how top companies solved real problems, scaled past growth hurdles, and managed teams. Content is highly practical and shares tested frameworks.
SaaStr stands as one of the largest SaaS-focused media brands. It serves as a hub for enterprise-focused education, making it different from indie hacker or solo founder communities.
#02. Starter Story
Starter Story publishes in-depth founder interviews, detailed case studies, and startup stories.
Each piece explains how a business started, what tools were used, how revenue grew, and the real challenges faced. The style is practical, transparent, and easy to follow.
- Audience: Indie hackers, solopreneurs, SaaS founders, bootstrapped entrepreneurs, and people searching SaaS for entrepreneurs’ inspiration to start their own business.
- Value: The platform provides honest business data like MRR, expenses, and traffic. Readers gain clear insight into how real founders solved problems, validated ideas, and scaled companies. Content is direct, with step-by-step lessons from real operators.
Starter Story is positioned as a behind-the-scenes hub for early entrepreneurs. Unlike venture-focused outlets like TechCrunch, it highlights smaller, bootstrapped businesses and serves as a guide for saas for entrepreneurs.
#03. Simon Hoiberg
Simon creates tutorial videos, product-building diaries, and videos about the growth mindset. He mixes coding, business design, and personal reflections.
Videos include his SaaS products, showing exact steps from building features to testing growth strategies in real time.
- Audience: Indie makers, solo developers, small SaaS founders, and creators who want to build and grow digital products.
- Value: The channel helps viewers see how to design and ship software products with limited resources. Simon shows real examples from his own journey, including coding workflows, business setup, and strategies for balancing work and life.
Simon is positioned as a creator-builder who shares both business and personal lessons. His approach is transparent and relatable, making his content different from more formal SaaS education channels.
#04. Marc Lou
Marc shares short case studies, live experiments, and honest updates about building and testing SaaS tools.
He often publishes numbers, revenue insights, and lessons learned. Many videos show the whole process of launching quickly and validating with real users.
- Audience: Solo founders, indie hackers, side project builders, and entrepreneurs looking to test SaaS ideas quickly.
- Value: Viewers get practical knowledge from someone who has built over 20 SaaS startups. Marc explains what worked, what failed, and what changed. His focus on iteration helps people understand the reality of repeated building and learning.
Marc is known as a serial indie hacker who focuses on speed and volume. His content stands out from that of large-scale SaaS founders by highlighting the value of rapid, small-scale experiments.
#05. Jonathan Rintala
Jonathan makes videos about SaaS growth and product-led growth. He explains how to improve onboarding, retain users, and scale faster.
His videos are case studies, product breakdowns, and step-by-step strategies for growing digital products.
- Audience: SaaS founders, product managers, marketers, and early teams in software startups.
- Value: Viewers learn how to apply growth systems in their own products. Jonathan shares detailed methods for activation, feature adoption, and engagement. His approach makes hard concepts simple through concrete examples and structured lessons.
He is seen as a guide for product-led growth. The channel focuses on clear tactics for SaaS, unlike broader business channels that cover many industries.
#06. Justin Kan
Justin mixes startup advice with personal storytelling. His content covers Twitch, investing, mental health, and interviews with founders.
Videos often move between lessons from business and reflections on life, showing both the highs and lows of entrepreneurship.
- Audience: Startup founders, investors, and individuals interested in founder journeys and personal growth.
- Value: The channel gives insight into building and scaling startups at the highest level. Justin shares failures and wins, while also highlighting lessons from peers. The mix of business knowledge and personal themes creates a broader learning experience.
Justin is viewed as both founder and investor. His blend of practical advice and life lessons sets him apart from channels that focus only on startup tactics.
#07. Mike Strives
Mike records his work as a solo SaaS builder. He posts revenue reports, coding updates, and reflections on progress.
Tutorials, feature launches, and honest accounts of SaaS challenges are focused while running a bootstrapped company in his videos.
- Audience: Indie founders, bootstrappers, and people learning from real SaaS journeys.
- Value: His channel shows the daily work behind SaaS. Viewers see both the technical and personal aspects of building products. Mike’s updates provide practical lessons on growth and transparency, shedding light on the struggles involved.
Mike is recognised as a solo founder who shares openly. His unpolished, personal format makes the channel distinct from larger, more formal SaaS education platforms.
#08. Brett Malinowski
Brett posts videos on building digital businesses, online communities, and SaaS projects.
He explains revenue models, growth experiments, and lessons from his own companies. Content often includes breakdowns of strategies, market opportunities, and frameworks for starting new ventures.
- Audience: Aspiring entrepreneurs, digital creators, and people interested in online business models.
- Value: The channel helps viewers see how to create and scale businesses in modern markets. Brett shares clear strategies and shows how he applies them in real time. His focus on emerging trends makes the advice timely and actionable.
Brett is seen as a builder who experiments with different models. His content combines SaaS, community, and startup lessons, giving him a cross-disciplinary edge compared to pure SaaS channels.
#09. Dan Martell
Dan creates coaching-style videos focused on SaaS founders. He covers leadership, fundraising, productivity, and scaling. Many videos include step-by-step advice, personal stories, and frameworks taken from his own work as an investor and coach.
- Audience: SaaS founders, startup CEOs, and growth-stage entrepreneurs looking for structure and guidance.
- Value: Viewers learn how to run their companies more effectively. Dan Martell Youtube provides tested systems for managing teams, raising capital, and reaching growth milestones. His teaching approach makes complex founder challenges easier to understand and act upon.
Dan positions himself as both mentor and operator. Unlike channels that only share stories, his focus is on structured playbooks for SaaS founders at scale.
For Indie and Bootstrapped SaaS Founders
#10. MicroConf
MicroConf shares talks and interviews from its events. Speakers are mostly founders of bootstrapped SaaS and software companies.
Topics include product validation, customer acquisition, pricing strategies, and long-term growth without outside funding.
- Audience: Bootstrapped SaaS founders, indie hackers, and small software teams.
- Value: The channel delivers practical lessons for founders who choose not to raise venture capital. Talks provide real examples from experienced operators. Content helps founders understand sustainable ways to grow without large budgets.
MicroConf is a leading voice in the bootstrapped SaaS space. Its community-driven focus makes it different from venture-backed founder platforms like SaaStr.
Channels by Experienced SaaS Entrepreneurs & VCs
#11. Dharmesh Shah
Dharmesh shares videos on startups, SaaS, and personal lessons as co-founder of HubSpot.
Content includes talks on product strategy, founder journeys, and technical insights. He also posts event recordings and keynote speeches that highlight practical startup wisdom.
- Audience: SaaS founders, software builders, and entrepreneurs interested in product growth and company culture.
- Value: The channel provides insight from a founder who scaled a global SaaS company. Viewers learn about product development, customer focus, and long-term thinking. Dharmesh explains lessons through clear examples drawn from both HubSpot and other startups.
Dharmesh is positioned as an experienced founder sharing knowledge from inside SaaS growth. His role as both engineer and entrepreneur gives his channel a dual technical and business perspective.
#12. The Product Folks
The Product Folks channel hosts interviews, panel talks, and workshops on product management.
Topics include roadmaps, user research, metrics, and SaaS product growth. Most content features industry experts and practitioners explaining frameworks and sharing field experiences.
- Audience: Product managers, SaaS teams, and founders focused on building user-centered products.
- Value: The channel gives access to practical product management insights. Viewers see how real companies test ideas, track outcomes, and improve features. Sessions cover detailed frameworks and examples, which make them useful for both beginners and experienced builders.
The Product Folks serves as a community-driven learning hub for product management. It focuses less on founder journeys and more on collective knowledge for product teams.
Other Valuable Resources
#13. T K Kader
TK creates educational videos on SaaS growth strategies. He explains go-to-market planning, sales processes, and customer acquisition.
Most content is structured in clear frameworks and step-by-step guides, often supported by whiteboard breakdowns and examples from his coaching work.
- Audience: SaaS founders, early-stage startups, and teams building go-to-market strategy.
- Value: The channel helps founders understand how to grow revenue systematically. TK simplifies complex ideas like sales funnels, positioning, and pricing. Viewers learn repeatable methods for moving from product launch to sustainable ARR growth.
TK is positioned as a SaaS coach and strategist. His framework-driven approach makes the channel distinct from storytelling channels, offering more structured and tactical growth playbooks.
Bonus: More Ways to Learn About SaaS (Podcasts, Blogs, Communities)
Watching videos is a great way to learn, but there are other helpful places to get SaaS information, too.
- SaaS Podcasts: You can listen to SaaS podcasts to hear successful founders share their stories. They give tips on growing a business that you can listen to anywhere.
- SaaS Blogs: Reading SaaS blogs helps you find new ideas from expert writers. These articles teach you about marketing, sales, and how to improve your company’s product.
- SaaS Communities: Joining SaaS communities lets you talk with other founders. You can ask questions, get advice, and share your own experiences with people who understand your journey.
- Following SaaS CEOs on LinkedIn: Following SaaS CEOs on LinkedIn gives you their professional side. They post detailed articles about business plans and share official news about their company.
- Following SaaS CEOs on Twitter: On Twitter, you get a CEO’s quick thoughts in real-time. They share personal opinions, react to news, and engage in direct conversations with others in the community.
How These YouTube SaaS Channels Can Help Founders & Marketers
These SaaS YouTubes channels are helpful for people who build and sell SaaS products. They provide valuable lessons that can help a business grow.
Learn From Real Stories
Founders tell their true stories of success and failure. This helps you learn from their mistakes and understand what truly works when building a company from the ground up.
Find New Business Ideas
The videos discuss new problems that need to be addressed. Thus, you can get fresh ideas for your new SaaS or for new features to add.
Improve Marketing and Sales
Marketers can see how other companies find new customers. The channels showcase various methods for selling a product and highlight which marketing strategies are currently effective.
Save Time and Money
By learning from others, you can avoid common problems. This way, you can save money on bad ideas and let you spend less time figuring out hard things on your own.
FAQ
Why Follow SaaS YouTube Channels?
Following SaaS YouTube channels gives you free advice from experts. You can learn how to build a company and avoid mistakes. The videos are easy to watch and full of helpful tips from real founders who have succeeded.
What top Trends These Channels Are Covering in 2025?
In 2025, many YouTube SaaS channels are discussing the use of AI in SaaS products. They also demonstrate how to sell to larger companies and utilize new marketing tools. Another significant topic is how to grow a business independently.
Final Thoughts: Level Up with the Right SaaS Knowledge
The SaaS YouTube channels on this list are like a free school for founders and marketers. They provide knowledge from people who have already built successful companies, which helps you avoid making big mistakes.
Using their lessons can help you make smarter choices for your own business. This allows your company to grow faster and become stronger. Pick one Youtube channel that you like and start watching to see how their advice can help you succeed.
