SaaS growth marketing changes fast, and the best way to keep up is to learn from people who share their experiences on social media like LinkedIn.
So, who are the top SaaS growth marketing experts to follow on LinkedIn?
The renowned software-as-a-service growth marketers are,
- Jason M. Lemkin: Shares SaaS funding, sales scaling, and founder growth advice
- Collin Cadmus: Posts about Sales leadership, revenue strategy, outbound systems
- Rand Fishkin: Talks on SEO trends, audience growth, brand-driven marketing
Each one brings something different: new ways to scale, build trust, or turn ideas into steady revenue. Their posts are packed with tips on growth, content, AI, sales, and product strategy that you can apply right away.
Hyaroo created a list of these SaaS growth experts to follow on LinkedIn. Follow them to stay inspired, learn faster, and build a company that keeps growing.
Table of Contents
ToggleSaaS Growth Marketing Experts to Follow on LinkedIn – At a Glance
The table lists top SaaS growth marketing experts to follow on LinkedIn. It highlights their LinkedIn names, the tools or companies that made them known, and who should follow them.
| SaaS Growth Marketer Name | LinkedIn Profile Name | Known For | Who Should Follow |
| Jason M. Lemkin | jasonmlemkin | SaaStr | SaaS founders |
| Tomasz Tunguz | tomasztunguz | Theory Ventures | SaaS investors |
| Aaron Levie | boxaaron | Box | SaaS leaders |
| Brianne Kimmel | briannekimmel | Worklife Ventures | Startup founders |
| Hiten Shah | hnshah | Crazy Egg | Product teams |
| Collin Cadmus | collincadmus | Aircall | Sales founders |
| Steli Efti | steliefti | Close CRM | SaaS sellers |
| Chris Walker | chriswalker171 | Refine Labs | B2B marketers |
| Sujan Patel | sujanpatel | Mailshake | Growth teams |
| Tom Hunt | tomhuntio | Fame | SaaS marketers |
| Rand Fishkin | randfishkin | SparkToro | Content strategists |
| Jeremy Boissinot | jeremyboissinot | Favikon | B2B founders |
| Wes Bush | wesbush | ProductLed | Growth teams |
| Brian Graf | brian-k-graf | Kalungi | SaaS CMOs |
| Evan Bailyn | evanbailyn | First Page Sage | SaaS SEO leads |
| Nick & Noel | nick-zv & noel-ceta | Apollo Digital | SaaS founders |
SaaS Growth & Strategy Experts
#01. Jason M. Lemkin
The first name in our list is none other than Jason M. Lemkin, the founder of SaaStr. He is a leading and prominent influencer in the SaaS and B2B industry.
Jason focuses on sharing experience-backed and practical tactics in LI posts. He prioritises Net Revenue Retention as a key metric for sustainable SaaS growth.
Moreover, his LinkedIn posts give importance to vital metrics like CAC payback, making decisions easier.
Jason M. Lemkin guides SaaS founders with smart growth and funding ideas. He inspires, teaches, and shapes how SaaS companies grow, raise money, and build lasting success.
SaaS Growth Topics He Talks About
- SaaS sales strategy and structure
- The role of Founder/CEO for SaaS growth
- SaaS Product Expansion
#02. Tomasz Tunguz
Tomasz Tunguz, a top VC at Theory Ventures, believes growth defines a software company’s success. He calls it “king” and backs it with data-driven insight. By tracking MRR, churn, NRR, and CLV, founders can measure performance and improve long-term value.
His published benchmarks guide SaaS leaders in setting realistic targets. As market growth slows, Tunguz advises teams to adapt, align with new trends, and use technology shifts to strengthen go-to-market strategies and sustain healthy, scalable growth.
SaaS Growth Topics He Talks About
- SaaS Pricing Models and Strategies
- Key SaaS Metrics and Benchmarking
- B2B SaaS Market Trends and Fundraising
#03. Aaron Levie
Aaron Levie, CEO of Box, believes AI is changing how SaaS companies grow and build products.
Levie believes AI agents and automation will drive the next big wave of SaaS growth. He sees them as key to helping companies work smarter and scale faster.
As startups scale faster with small teams, Levie expects new SaaS pricing models based on AI-driven value.
SaaS Growth Topics He Talks About
- AI-first strategies for SaaS growth
- SaaS strategy and architecture
- AI agent and automation
#04. Brianne Kimmel
According to Brianne Kimmel, finding out the correct growth strategy and pricing is one of the hardest parts of a SaaS product. With this point in mind, he shares comprehensive techniques to scale a SaaS business on LinkedIn.
Brianne Kimmel focuses on modern SaaS growth using AI, smart GTM execution, and strong data discipline. Her approach helps founders grow faster with focus, precision, and real customer insight.
SaaS Growth Topics She Talks About
- Systematic SaaS growth processes
- Lean sales and customer success
- SaaS pricing clarity
#05. Hiten Shah
Hiten Shah co-founded multiple SaaS companies, and the renowned one is “Crazy Egg.” The tool gives website analytics through heatmaps. This way, companies can scale their business by understanding user behaviour.
With his experience in building the SaaS, he knows how to grow a SaaS product that solves a problem. He shares insights about SaaS product development, scalability, and company culture in his LI posts.
SaaS Growth Topics He Talks About
- Sustainable growth and management of SaaS
- Understanding of customer needs for SaaS growth
- Earning customer trust over hype
SaaS Product, Sales & Retention Consultants
#06. Collin Cadmus
Collin Cadmus is a revenue growth consultant, advisor, and coach. He helps B2B SaaS founders scale their sales teams from founder-led efforts to over $100 M ARR.
Over a decade, he’s trained more than 300 B2B sales reps and helped generate over $100M in recurring revenue and $300M+ in exits.
Today, his work includes coaching, advising, developing outbound systems, and creating content (podcasts, blogs) for sales and SaaS growth leaders.
SaaS Growth Topics He Talks About
- Focus on founder-led sales before scaling teams
- Build a strong sales culture through trust and coaching
- Prioritize clarity, consistency, and long-term customer value
#07. Steli Efti
Steli Efti is the co-founder and CEO of Close, a CRM platform built to help startups and SaaS teams sell more effectively.
Before starting Close, Steli led sales training and consulting for startups around the world, helping them build repeatable sales processes and stronger customer relationships.
Today, he shares his lessons through talks, SaaS podcasts, and books that inspire software-as-a-service founders to sell with confidence and scale their companies with focus.
SaaS Growth Topics He Talks About
- Customer-centric SaaS strategies
- Early stage growth
- Personalized outreach strategy for SaaS growth
#08. Chris Walker
Chris Walker is the Founder and CEO of Refine Labs, a demand generation agency focused on B2B companies. Before Refine Labs, he led marketing at other B2B firms, building his SaaS strategies from hands-on growth work.
He teaches SaaS companies to use real customer data, smart experiments, and buyer-centric marketing to grow efficiently.
Chris hosts the “State of Demand Gen” podcast, where he shares tactics and insights with thousands of marketers.
SaaS Growth Topics He Talks About
- Go-To-Market SaaS strategies with financial realities
- Targeting high-intent buyers
- Aligning mindset, metrics, and execution for efficient SaaS revenue growth
#09. Sujan Patel
Sujan Patel is the co-founder of Mailshake, a sales and outreach platform for marketers and SaaS founders. He helps companies grow through simple, proven marketing and sales systems.
With years of experience in digital marketing, he teaches teams how to get more leads, close deals, and build lasting brands. Many people follow him for his clear, hands-on advice on growth, SEO, and content strategy.
SaaS Growth Topics He Talks About
- Focus on long-term customer value, not quick wins
- Retain existing users before chasing new ones
- Create a smooth onboarding and real problem-solving SaaS
#10. Tom Hunt
Tom Hunt is the founder and CEO of Fame, a company that helps B2B businesses grow using podcasts. He built Fame from scratch and reached $4.1M in ARR without raising venture capital.
He also runs SaaS Marketer, a large community for SaaS marketing and content. His shift from consulting to entrepreneurship taught him to focus on business growth that is easy to scale and measure.
Tom shares lessons on growth, content, and entrepreneurship through podcasts, blogs, and speaking.
SaaS Growth Topics He Talks About
- Focus on product-led growth, not hard selling
- Build trust and retain both customers and staff
- Choose a clear niche and serve it deeply
SaaS Community-led Growth Marketer
#11. Rand Fishkin
Rand Fishkin is the co-founder and CEO of SparkToro, a platform that helps marketers understand their audiences better. He also co-founded Moz, one of the most well-known SEO software companies in the world.
He teaches marketers how to make smarter decisions through data, transparency, and creativity. Rand writes and speaks about marketing, startups, and the value of building with empathy, purpose, and long-term thinking.
SaaS Growth Topics He Talks About
- Explore new and often-ignored growth channels
- Build an audience-first strategy for lasting growth
- Talk directly with customers, not just study data
#12. Jeremy Boissinot
Jeremy Boissinot is the co-founder and CEO of Favikon, a platform that helps brands and creators measure influence and run campaigns. He combines AI and authenticity to support B2B and B2C growth with smart influencer marketing.
Earlier, he held roles in growth, consulting, and strategy across nonprofits, startups, and the public sector. Jeremy shares ideas about SaaS growth, LinkedIn influence, and creator economies.
SaaS Growth Topics He Talks About
- Use B2B influencer marketing to grow a real pipeline
- Treat mistakes as lessons for smarter future growth
- Let data guide choices, not shifting market trends
#13. Wes Bush
Wes Bush is the founder of ProductLed, a global community that teaches companies how to grow using product-led strategies.
Known for popularizing the “Product-Led Growth” movement, Wes shows teams how to turn free trials and freemium models into powerful growth engines.
His workshops, books, and courses guide SaaS founders to scale without relying only on heavy sales teams. Many leaders follow his ideas to build products that customers love and naturally adopt.
SaaS Growth Topics He Talks About
- Brand trust grows when the product delivers real results
- Community-led engagement strengthens retention and advocacy
- Freemium and free trials build trust and adoption
SaaS Growth Strategist
#14. Brian Graf
Brian Graf leads Kalungi, a B2B SaaS marketing agency that builds go-to-market systems for early-stage startups.
As a former fractional CMO, Brian blends strategy, brand, and performance marketing to help companies move from launch to predictable growth.
His background in finance and marketing gives him a sharp view of what drives sustainable ARR. Founders read his insights for clear, data-driven paths to scale faster.
SaaS Growth Topics He Talks About
- Marketing + relationships = long-term trust and loyalty.
- Marketing must maintain brand consistency across all touchpoints.
- Value and fit matter for SaaS growth
#15. Eva Bailyn
Evan Bailyn is the founder and CEO of First Page Sage, a top SEO and thought leadership agency.
Known for his expertise in organic growth, Evan helps companies rank higher, earn trust, and drive long-term results through content.
His newest work explores Generative Engine Optimization (GEO), helping brands stay visible in AI-driven search. He also writes and speaks about SEO strategy, authenticity in marketing, and the future of digital visibility.
SaaS Growth Topics He Talks About
- Track key growth metrics like ROI, CAC, and LTV:CAC
- Build trust and spark real sales conversations online
- Focus on long-term relationship building over quick wins
#16. Nick & Noel
Nick Zviadadze and Noel Ceta are co-founders of Apollo Digital, a full-stack SaaS marketing agency.
They combine over 15 years of experience in SEO, content, and digital strategy to help SaaS firms grow organic traffic and revenue.
Their work includes scaling SEO for SaaS clients, building content systems, and executing growth marketing for B2B companies.
SaaS Growth Topics He Talks About
- Customer success drives long-term SaaS growth and profitability
- Build SEO content for every stage: problem, solution, and product awareness
- Focus on steady, sustainable growth over quick short-term wins
Sum Up
SaaS growth is always evolving, and the best lessons come from those leading the change. The SaaS growth marketing experts to follow on LinkedIn share proven strategies, real data, and hands-on advice that can help any founder or marketer grow smarter.
Follow them on LinkedIn to learn new tactics, understand market shifts, and stay ahead of trends. Keep engaging with their insights, test what works for you, and build a SaaS business that keeps moving forward.
