Finding reliable and effective advice on software-as-a-service online can feel overwhelming. There’s too much noise, too many voices, and not enough real value.
That’s where SaaS newsletters and blogs come in. They gather the best insights, trends, and strategies straight from experts and founders who’ve done the work.
Among the many newsletters out there, a few truly stand out, which are,
- How They Grow: Jaryd Hermann shares startup growth lessons weekly.
- SaaS Club: Omer Khan teaches founders proven SaaS growth strategies.
- Micro SaaS Idea: Gaurav Sharma reveals simple, profitable SaaS opportunities.
If your goal is to grow faster and think smarter about SaaS, these newsletters give you the insights and systems to make it happen.
Hyaroo created a curated list of top SaaS newsletters to follow key industry trends. By following a few listed in this guide, you’ll always stay ahead of the trends shaping the software-as-aservice industry.
Table of Contents
ToggleMust-Read SaaS Newsletters in 2025
Before we dive into the details of each newsletter, take a look at the table below. It shows the newsletter name, author, pricing, and how often it’s published.
This quick overview will help you decide which newsletters fit your goals and how frequently you’ll receive updates.
| Newsletter Name | Author | Pricing | Frequency |
| How They Grow | Jaryd Hermann | Free | Weekly |
| Growth Unhinged | Kyle Poyar | Free | Weekly |
| MKT1 | Emily Kramer & Kathleen Estreich | Free + Paid | Weekly |
| MRR Unlocked | Alexander Estner | Free | Bi-weekly |
| Lenny’s Newsletter | Lenny Rachitsky | Free + Paid | Weekly |
| Next Big Teng | Teng | Free | Weekly |
| SaaS Club | Omer Khan | Free | Weekly |
| The SaaS Playbook | Cody Halff | Free | Bi-weekly |
| SaaStock | Alex Theuma | Free | Weekly |
| SaaStr | Jason Lemkin | Free | Weekly |
| The Bootstrapped Founder | Arvid Kahl | Free | Weekly |
| Peer Signal | Adam Schoenfeld | Free | Weekly |
| Get SaaS Weekly | Ian Ito | Free | Weekly (Fridays) |
| SaaS Roundup | Sidharth Anand (ChartMogul Team) | Free | Weekly (Fridays) |
| Product-Led | Wes Bush | Free | Weekly |
| Forget the Funnel | Claire Suellentrop & Georgiana Laudi | Free | Weekly |
| Swipe Files | Corey Haines | Free + Paid | Weekly |
| Micro SaaS Idea | Gaurav Sharma | Free | Weekly |
The ranking doesn’t mean one newsletter is better or worse than another. The numbers are only used for easy reference, not as ratings.
#01. How they Grow
How They Grow is a popular newsletter by Jaryd Hermann that breaks down how the world’s best startups actually grow.
Each newsletter studies companies like Notion, Airbnb, or Duolingo and explains their strategy in plain, practical terms. You will learn how products are built, marketed, and scaled step by step.
Who is it for: Individuals in the tech industry
What will you get?
- Startup Growth Insights: Shares how top startups like Notion, Airbnb, and Figma scaled their products and reached millions of users.
- Business Model Breakdowns: Explains the revenue models, pricing strategies, and market approaches that drive successful startup growth.
- Go-to-Market Strategies: Covers proven GTM tactics that help startups attract users, build traction, and stand out in crowded markets.
About the Author: Jaryd Hermann is the sole author behind “How They Grow,” where he shares in-depth analysis about early growth strategies. He is the co-founder of WECAST, which gives him first-hand experience in building and scaling a business.
#02. Growth Unhinged
The Growth Unhinged newsletter is a weekly publication where subscribers will get SaaS growth secrets and strategies to scale faster.
The community has 75,000+ subscribers and is renowned for its data-backed analysis.
Who is it for: Founders, Investors, Growth Enthusiasts
What will you get?
- Understanding of SaaS Benchmarks & Metrics: Provides performance insights and benchmarks to help founders measure growth, retention, and efficiency against top-performing SaaS companies.
- Knowledge of AI Applications in SaaS: Explains how AI reshapes software models, pricing, and GTM strategies, offering actionable ideas for building scalable, tech-driven products.
- Case Studies: Breaks down real examples from leading startups, analyzing how their growth, onboarding, and retention strategies led to measurable success.
About the Author: Kyle Poyar, the co-founder of Growth Unhinged, is the author of Growth Unhinged. He is one of the active, respected SaaS growth strategists in the industry.
#03. MKT1
Want strategic advice for building and executing marketing for your SaaS?
Subscribe to MKT1.
Content type includes expert opinions, practical guides, first principal thinking and many more. Paid subscribers will get premium features such as contractor lists, marketing templates, etc.
Who is it for: Startup Founders, Marketing Leaders, Early-Stage Marketers, Investors & Advisors
What will you get?
- Marketing Strategy Frameworks: Shares step-by-step systems to plan, prioritize, and measure marketing work across early and growth-stage startups.
- Team-Building Insights: Explains how to build, lead, and scale effective marketing teams that drive business results.
- Practical Playbooks: Provides clear guides and templates for messaging, positioning, and campaign planning to improve marketing execution.
About the Author: MKT1 is written by Emily Kramer, who built marketing teams at Asana and Carta. She started it with Kathleen Estreich in 2020. The newsletter shares clear frameworks and tools that help people plan, organize, and run better marketing strategies.
#04. MRR Unlocked
You will find tons of tactics for go-to-market execution and growth in the MRR Unlocked newsletter.
SaaS founders, VCs and leaders highly praised the newsletter for its data-driven guides, result-oriented advice, real-world examples and case studies.
Who is it for: Early-stage B2B SaaS founders and Leaders
What will you get?
- Actionable Growth Tactics: Shares practical tips for improving sales, marketing, and lead generation using proven SaaS methods.
- Ready-to-Use Resources: Gives access to templates, guides, and workbooks to simplify GTM and growth planning.
- Real-World Case Studies: Explains tested frameworks and examples that show how successful SaaS teams drive predictable MRR growth.
About the Author: Alexander Estner is a SaaS growth expert who helps early-stage founders reach €1M ARR. With 10+ years of experience, he shares lessons through his MRR Unlocked newsletter.
#05. Lennys Newsletter
Lenny’s Newsletter helps SaaS business owners and professionals build problem-solving SaaS and grow faster.
Each week, you will get simple lessons, real stories, and proven tips from top tech leaders. You can learn how to plan, grow, and lead with confidence.
Who is it for: SaaS founders, Solopreneurs
What will you get?
- SaaS Pricing Model: Learn how to set the right value metric to reduce churn and boost revenue.
- SaaS Sales Tips: Gain tips to handle long sales cycles with clear, step-by-step deal advancement methods.
- Go-to-Market (GTM Strategy): Discover proven GTM strategies from top B2B SaaS companies to drive scalable growth.
About the Author: Product-led-growth strategist Lenny Rachitsky is the former Product Lead at Airbnb. Deeply researched content of his newsletter gives practical advice for professionals looking to grow in SaaS.
#06. Next Big Teng
What makes Next Big Teng stand out is its ability to turn complex AI and enterprise software trends into clear, actionable insights.
Beyond surface-level trend summaries, the newsletter combines deep research with clear analysis. Thus, you understand the front-row view of how innovation shapes the future of enterprise tech.
Who is it for: Founders, Investors
What will you get
- AI/ML Insights: Explores how new AI models and tools reshape business efficiency, product development, and enterprise workflows.
- Data Infrastructure Trends: Highlights emerging systems and architectures built to power the next generation of AI and analytics.
- Annual Reviews & Forecasts: Summarizes key industry debates and shares forward-looking predictions on software and AI trends.
About the Author: Teng is a Silicon Valley investor focused on early-stage AI, data, and developer startups. She shares sharp insights on SaaS trends, fundraising, and GTM strategy through her Next Big Teng newsletter.
#07. SaaS Club
When it comes to SaaS growth and startup education, The SaaS Club Newsletter stands out for its depth and focus.
Practical strategies, growth lessons, and real stories that guide early-stage founders through building and scaling their businesses.
Who is it for: Founders, Entrepreneurs, Marketers
What will you get
- Founder Community: Connects readers to a broader support network of SaaS founders through coaching, podcasts, and events.
- Expert Resources: Combines insights from 450+ podcast interviews, articles, and guides on product, marketing, and growth.
- Founder Insights: Shares lessons from real SaaS founders on growth, funding, and overcoming early-stage challenges.
About the Author: Omer Khan is a seasoned product strategist and startup advisor. He is the founder of SaaS Club and the host of the popular SaaS Podcast. Before launching his platform, Omer spent years leading product teams at Microsoft and Disney, gaining hands-on experience in building and scaling successful products.
#08. The SaaS Playbook
One of the most practical resources for SaaS founders is The SaaS Playbook Newsletter.
The reason?
It curates the mix of top SaaS articles, proven tactics, and key industry takeaways from across the web.
The content focuses on helping founders understand what’s working in B2B SaaS today, from growth and marketing to customer retention and scaling strategies.
Who is it for: Founders, Marketers and Entrepreneurs of the SaaS industry
What will you get
- Strategic Support: Offers smart frameworks to plan better campaigns, improve growth, and make data-based SaaS business decisions.
- Thought Leadership: Delivers expert views and deep analysis to help you think sharply and act with more confidence.
- Relationship Building: Helps founders and teams connect, learn, and grow stronger through consistent, trust-focused communication.
About the Author: Cody Halff writes The SaaS Playbook Newsletter, sharing lessons from his hands-on work in corporate development and SaaS operations.
#09. SaaStock
Packed with clear insights and actionable lessons, The SaaStock has become a go-to source for anyone serious about growing a SaaS business.
The newsletter also gives readers access to exclusive event content, industry trends, and stories from leading SaaS founders around the world. It covers SaaS growth, trends, and expert advice. You can learn practical tactics, GTM strategies, and industry updates to solve real scaling challenges.
Who is it for: SaaS Founders, Executives, Marketers, and Product Managers
What will you get
- Expert Insights: Gives readers trusted advice and fresh ideas from an experienced voice in the SaaS industry.
- Practical Guidance: Shares lessons and strategies that readers can easily apply to improve growth and business planning.
- Industry Connection: Keeps subscribers close to an active community of SaaS builders, operators, and innovators.
About the Author: Alex Theuma is the writer of the SaaStock Blueprint Newsletter. His goal is to help readers learn what drives growth and success inside fast-moving software companies.
#10. SaaStr
You must have seen that Hyaroo featured SaaStr in many published blogs, ie. SaaS community platforms, SaaS YouTube channels to follow, etc. This leading content platform made its name in the best startup newsletters guide as well.
The SaaStr Newsletter shares the latest SaaS insights, updates, and expert advice each week. Backed by a large founder community of 250,000+ members, it helps readers learn, connect, and grow together.
Who is it for: SaaS founders, CEOs, VPs of Sales and Marketing, CROs, Product Managers
What will you get
- Exclusive Videos: Watch short, valuable talks from SaaS leaders sharing real lessons and growth experiences.
- Curated Insights: Get weekly highlights from SaaStr blogs, guides, and discussions packed with useful strategies.
- Podcast Updates: Receive new SaaStr podcast episodes filled with expert advice and founder stories straight to your inbox.
About the Author: Jason Lemkin brings years of hands-on SaaS experience to the SaaStr Newsletter. As the founder and CEO of SaaStr, he uses real startup knowledge to guide founders through growth and scaling challenges.
#11. The Bootstrapped Founder
If you’re a founder building with your own resources and want to grow steadily, The Bootstrapped Founder Newsletter is made for you.
Each week, you will get clear lessons, real stories, and honest advice on starting, growing, and managing a SaaS business without outside funding. From building an audience to improving sales and staying mentally strong, every newsletter helps founders make steady progress and create a business built to last.
Who is it for: SaaS Founders
What will you get
- Sustainable Systems: Learn how to build repeatable, reliable systems that keep your business strong and steady over time.
- Bootstrapped Approach: Find how to fund growth through your own revenue and resources, without relying on investors or loans.
- Actionable Insights: Receive real advice you can apply right away to move your SaaS forward with confidence.
About the Author: Arvid Kahl writes The Bootstrapped Founder Newsletter and helps people build calm, lasting businesses. He co-founded and sold FeedbackPanda, a SaaS company that grew without outside funding.
#12. Peer Signal
Peer Signal Newsletter gives SaaS founders clear, data-backed insights to guide smart SaaS business moves. Packed with real market trends and benchmarks, it helps readers see what’s working and why.
Who is it for: SaaS B2B sales and marketing leaders
What will you get
- Real Market Data: Access verified SaaS benchmarks and insights that help you understand what is driving growth across the industry.
- Trend Spotlights: Stay ahead with deep dives into emerging SaaS models, pricing trends, and customer acquisition patterns.
- Community Insights: Gain perspective from real operators, founders, and investors sharing what’s actually working in their companies.
About the Author: Adam Schoenfeld writes the Peer Signal Newsletter and co-founded PeerSignal.org.
#13. Get SaaS Weekly
Get SaaS Weekly is a trusted newsletter for founders and investors who want to grow smarter in the B2B SaaS world.
Every Friday, readers discover practical lessons on growth, pricing, GTM, and product-led success. With a focus on clarity and action, the newsletter helps SaaS professionals stay informed and inspired.
Who is it for: SaaS founders, Investors
What will you get
- Curated SaaS Insights: Get hand-picked articles and lessons that save time and keep you updated on what truly matters in SaaS.
- Weekly Industry Updates: Stay in the loop with new trends, strategies, and market changes delivered straight to your inbox every Friday.
- Market Awareness: Understand where the SaaS industry is heading through expert analysis, case studies, and curated thought leadership.
About the Author: Ian Ito is the founder and writer behind the Get SaaS Weekly Newsletter. As a passionate SaaS builder himself, he studies how real founders grow and scale their products.
#14. SaaS Roundup
The SaaS Roundup Newsletter makes staying informed simple and quick for SaaS founders and teams. Curated by ChartMogul, it delivers three of the week’s most valuable SaaS insights straight to your inbox every Friday.
With each edition, readers get focused, time-saving content that helps them understand trends, refine strategies, and stay ahead in the fast-moving world of software growth.
Who is it for: Founders, Business leaders, Entrepreneurs, Marketers
What will you get
- Curated Resources: Receive hand-selected articles and reports covering topics from pricing to retention, saving you hours of research.
- Expert Perspective: Get trusted insights curated by SaaS specialists from ChartMogul, ensuring every takeaway is relevant and high-value.
- Industry Updates: Stay informed with the latest SaaS news, product launches, and market movements that shape the software world.
About the Author: The SaaS Roundup Newsletter is a weekly curated publication created by the ChartMogul team. However, most newsletters are written by Sidharth Anand, a Senior Research Analyst at ChartMogul who blends data expertise with a passion for SaaS.
#15. Product-Led
The Product-Led Newsletter shares simple, clear insights on product-led growth. It will help you build better SaaS products that solve problems, convert, and retain users naturally.
Who is it for: SaaS founders, growth marketers, and product managers
What will you get
- PLG Frameworks: Learn proven methods to turn your product into the main driver of growth and customer acquisition.
- Actionable SaaS Playbooks: Receive practical guides and templates that help you apply product-led growth strategies in your own SaaS business.
- Growth Case Studies: Explore real examples of successful PLG companies and uncover what made their approach work.
About the Author: The newsletter is written by Wes Bush, founder of ProductLed. He’s known for pioneering product-led growth strategies and teaching companies how to grow through their products.
#16. Forget the Funnel
Forget the Funnel Newsletter helps SaaS marketers and founders understand customers deeply and grow sustainably. It turns marketing guesswork into clear, customer-led strategies that drive real results.
Who is it for: SaaS founders, Marketing leaders, and Growth Teams
What will you get
- Customer Research Frameworks: Learn how to uncover customer needs and use insights to guide smarter marketing decisions.
- Practical Templates: Access worksheets and tools that make customer research and strategy execution easier.
- Expert Insights: Gain valuable lessons from experienced SaaS marketers helping teams align around meaningful growth metrics.
About the Author: The newsletter is written by Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel. They’ve helped hundreds of SaaS teams grow through customer-led marketing and experience-driven strategy.
#17. Swipe Files
Swipe Files Newsletter delivers fresh marketing ideas, creative campaign breakdowns, and proven growth lessons that help SaaS marketers think smarter and work faster. Every newsletter edition gives practical inspiration.
Who is it for: SaaS marketers, Founders
What will you get
- Marketing Breakdowns: Study real campaigns and discover why they worked so you can apply the same logic to your projects.
- Community Access: Join a supportive network of marketers who share lessons, wins, and ideas to grow together.
- Creative Inspiration: Unlock fresh ideas that push you beyond typical marketing routines and spark better execution.
About the Author: Corey Haines is the founder and writer of Swipe Files. As a marketer and educator, he helps SaaS professionals master creative, high-impact marketing through insights, community, and hands-on learning.
#18. Micro SaaS Idea
Micro SaaS Idea Newsletter uncovers profitable, easy-to-build SaaS opportunities for indie hackers and solo founders. It turns overlooked problems into actionable startup ideas worth exploring.
Who is it for: Indie founders, Solopreneurs
What will you get
- New SaaS Ideas: Find simple, validated business concepts built for small teams or solo founders.
- Trend Spotting: Learn where demand is shifting and which markets are ready for new tools.
- Growth Guidance: Get practical playbooks for launching, pricing, and scaling your micro SaaS successfully.
About the Author: Gaurav Sharma writes the newsletter and helps founders spot market gaps, turning their ideas into real, revenue-generating SaaS businesses.
What can you do with the Newsletter Information?
You can use newsletter insights to learn, plan, and grow smarter. Here is what you can do the maximize the learning.
Learn from the Best Practices
You can use the newsletter to learn best practices shared by experts. Every newsletter helps you understand what works in SaaS and what doesn’t.
By following proven ideas, you can improve your product and marketing. It’s a simple way to grow smarter every week.
Explore a Curated List of Insights
The curated list saves you time by bringing only useful content. You’ll find top articles, founder stories, and tools in one place.
These newsletters help you stay organized, inspired, and ready to take action. The mix of ideas and data makes learning easier and more fun.
Stay Ahead with Industry News and Product Updates
You can stay updated with the latest industry news and product updates from top SaaS companies. Each edition helps you spot market trends before others do.
That means you can adapt faster, plan smarter, and make better choices for your product and business growth.
Improve Growth with Marketing Tactics and AI Tools
The newsletter shares practical marketing tactics and smart AI tools that save time and boost results.
You can learn how to attract users, automate work, and scale your reach. Using these tips helps your team grow faster without wasting effort or getting overwhelmed.
Gain Inspiration from Sales and Startups Newsletters
You’ll also find inspiration from sales newsletters and startup newsletters mentioned in each edition. These stories teach how real founders build, sell, and grow their businesses.
Reading them can spark new ideas for your own projects and help you make better, confident business decisions.
FAQ
What are the benefits of reading SaaS newsletters?
SaaS newsletters keep you updated with new ideas, tools, and trends. They help you learn faster, make smarter decisions, and grow your business easily.
How do I get real value out of SaaS newsletters instead of just reading them?
Take notes, apply one lesson at a time, and test what works. Acting on insights turns reading into results that improve your business every week.
How do I avoid newsletter overload?
Choose a few that truly match your goals. Unsubscribe from others, set reading time weekly, and focus only on valuable, actionable content.
How often will I receive a SaaS newsletter?
Most SaaS newsletters arrive weekly, often on Fridays. Some send updates twice a week, while others share monthly insights packed with lessons and tools.
So, What’s Next?
Now, you’ve got a list of the best SaaS newsletters to follow. Pick two or three that match your goals and start learning each week. Stay curious, take notes, and apply what you learn to your business. The next step is simple. Turn ideas into action and grow faster.
Happy reading!
